Bit of a humble brag, but I was part of the team that helped Los Cabos undergo a major rebrand a few years back, "The Baja Way". This was a full-blown extensive branding process from top to bottom, include a few in-destination photo and video shoots, a digital, OOH, print, email, & social campaign, a full website rebrand, & the creation of many branded informational assets, such as this beautiful Travel Advisor Guide. The guide served to hit the Trade/B2B side of the market, while the other aspects of the campaign were geared for consumers. I've shared a few images to show a bit of what we put together! This took a considerable amount of time & manpower to put together, especially with all the research and coordination with in-destination organizations and vendors to provide up-to-date information in this guide.