Building unique brand identitis that stay in time.
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Building unique brand identitis that stay in time.
Multidisciplinary Brand & Graphic Designer 🌟
Graphics designer and ai business strategy
Basingstoke Hockey Club: Professional Branding Guidelines
Engineered a high-impact, scalable visual identity system for a sports organization. This comprehensive brand book establishes a dominant and consistent presence across all physical and digital platforms.
Key Project Actions:
Multi-Environment Optimization: Designed responsive logo variations (negative, colored backgrounds, and institutional layouts) for instant recognition.
Scalability & Logo Reduction: Structured clean micro-assets that maintain razor-sharp visual clarity on any size, from digital screens to sports apparel.
Production-Ready Masterfiles: Delivered pristine, fully layered source files in PDF, Adobe Illustrator (.Ai), and InDesign (.Id) for immediate deployment.
This precise architectural framework guarantees brand authority, streamlines production, and drives fan engagement.
Command your market space. Click 'Work with me' to launch your brand identity.
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Diginomad: Premium Brand Book & Corporate Identity
Engineered a vibrant, future-focused visual ecosystem for a modern digital brand. I transformed abstract values into a magnetic corporate asset designed to dominate digital spaces.
Key Project Actions:
Chromatic Strategy: Defined a powerful primary and secondary neon color palette to command immediate audience attention.
Typographic Architecture: Structured a flawless visual hierarchy using Sinkin Sans regular to guarantee absolute readability.
Identity Guidelines: Developed a comprehensive brand book, including layout systems and iconic design elements.
This precise framework ensures absolute consistency across all media channels, projecting instant authority and driving customer engagement.
Ready to scale your corporate identity? Click 'Work with me' to launch your project.
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Vivere Londra: Crafted a magnetic geometric monogram for a premium community brand. Integrated iconic visual texturing to instantly connect with the target audience and command market attention.
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Featured Case Studies: Impact in Action
Basingstoke Hockey Club: Developed a dynamic, high-end sports brand identity. Engineered versatile logo variants optimized for light/dark backgrounds, maximizing merchandising value and fan engagement.
Vivere Londra: Crafted a magnetic geometric monogram for a premium community brand. Integrated iconic visual texturing to instantly connect with the target audience and command market attention.
Corporate Type & Style System: Structured a clean typography framework featuring Sinkin Sans regular. Built a seamless visual hierarchy that ensures absolute brand consistency across digital assets and physical media.
Transform your business visuals today. Click 'Work with me' to start.
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Somewhere between art & design
Somewhere between art & design
Art Director & Branding Designer. Passionate Pro.
Art Director & Branding Designer. Passionate Pro.
Melissa Galvan
Melissa Galvan
Creative mind crafting visuals that tell a story
Creative mind crafting visuals that tell a story
Creative Director | Visual Identity & Storytelling
Vincenzo Capirola High School — Logo & Brand Identity
Logo and visual identity for Istituto Superiore Vincenzo Capirola, Leno (Brescia). The pictogram draws from the stylophorous lions of the local Leno Abbey — ancient stone guardians whose distinctive diamond-wave manes became the geometric core of the mark. The system includes logo, colour palette (institutional navy and academic yellow), stationery, wayfinding icon system for three academic programmes, and signage. Full identity from concept to physical application.
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The Data Merchant
What if the most valuable commodity of our time replaced the most valuable commodity of theirs?
Inspired by Ralph Earl’s portrait of Elijah Boardman, an 18th-century American textile merchant, I reimagined him as a contemporary Data Merchant.
The fabrics surrounding Boardman become server racks. His textile shop becomes a data center. The merchant remains — only the commodity has changed.
Built and explored in FLORA.
Original artwork: The Metropolitan Museum of Art — Elijah Boardman (https://www.metmuseum.org/it/art/collection/search/10830?utm_source=chatgpt.com)
#FLORAMuseum
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Human by Design — Tea Pâtisserie & Flower House 🥐🌸
For the Envato Challenge, I created a romantic French pâtisserie and flower house brand inspired by the dreamy, pastel world of Sofia Coppola’s Marie Antoinette.
Using Envato as my creative toolkit, I developed the full brand experience: logo direction, typography, visual identity, mockups, graphic elements, floral assets, textures, stock imagery, video elements and music. I also used Envato AI to explore and generate the initial visual concepts.
Human by Design moment:
AI helped me generate possibilities, but the first outputs felt too perfect and lacked warmth. I made the creative decision to refine them by layering textures, adjusting compositions, selecting the right details and introducing imperfections to create a more tactile, handcrafted feeling.
The final result is not just AI-generated imagery — it is a brand shaped through human taste, intuition and design choices.
AI helped me generate possibilities.
Human judgment turned them into a brand.
Created with Envato Elements + AI
Envato Elements used:
Fonts | Graphics | Floral Assets | Textures | Mockups | Photos | Video Templates | Stock Video | Music
#envatochallenge #HumanByDesign #Envato
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