Problem: Bluetext had 16 years in the industry and real authority but when someone asked ChatGPT or Perplexity for the best B2B branding agency in DC they didn't come up because their homepage gave AI nothing to work with.
How I solved it: I audited the site, confirmed the gaps, and rewrote the homepage with a direct answer at the top, headings rewritten as questions, two self-contained FAQs, and author signals that tell AI who wrote the content and when so AI tools can finally cite them.
Full Project: https://alyssanavarrosa.carrd.co/#projects
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This project involved transforming a traditional executive resume into a modern, ATS-optimized leadership resume for a senior treasury executive pursuing Director, Vice President, and Treasury leadership opportunities. The objective was to strengthen the client's executive brand by showcasing expertise in corporate treasury, capital markets, cash management, debt financing, financial risk management, and strategic leadership through a concise, achievement-focused presentation.
The resume was completely restructured to improve readability, highlight measurable business impact, and position the client as a strategic finance leader capable of driving enterprise growth and optimizing financial performance. The final deliverable presents a compelling executive narrative while ensuring ATS compatibility and a professional, executive-level design.
Project Highlights
- Transformed a traditional resume into a modern executive leadership resume.
- Strengthened executive branding for senior treasury and corporate finance roles.
- Highlighted measurable achievements in capital markets, cash management, and financial strategy.
- Improved ATS compatibility, visual hierarchy, and recruiter readability.
- Positioned the client for Director, Vice President, and executive treasury opportunities.
Deliverables
*Executive Resume
*ATS Optimization
*Executive Career Branding
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