Projects in Las Palmas de Gran CanariaProjects in Las Palmas de Gran Canaria
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Cover image for CASE STUDY This project involved the
CASE STUDY This project involved the editorial design of the menu for Havana Rouge, translating the restaurant’s retro-tropical identity into one of the most important communication elements of the customer experience. The goal was to create a visual system that remained consistent with the brand and made the content easy to read and navigate. Every design decision—from composition and typographic hierarchy to the use of textures, colors, and graphic elements—aligned with the visual language previously defined for the brand. The result was an editorial piece that not only clearly organized the menu offerings but also reinforced the restaurant’s personality and character on every page. PROJECT SUMMARY Editorial menu design for Havana Rouge, applying the brand’s visual identity through a coherent composition, hierarchy, and graphic language to enrich the customer experience.
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Cover image for CASE STUDY This project involved developing
CASE STUDY This project involved developing the visual identity for a restaurant inspired by the retro-tropical aesthetic of 1950s and 1960s Cuba, reinterpreted from a contemporary perspective. The proposal sought to evoke nostalgia for an iconic era through a deconstructed graphic language, aimed at a young audience. My involvement extended beyond visual design, as I was also involved in defining the brand strategy and providing creative direction for the project. Based on a communication vision approved by the client, we established the graphic guidelines that shaped the brand identity and ensured its consistency across all touchpoints. The result was a solid and coherent brand, capable of conveying a distinctive identity and maintaining a unified visual language across all media, combining strategy, branding, and design. PROJECT SUMMARY Development of a brand strategy and visual identity for a retro-tropical-inspired restaurant, creating a consistent graphic system applied coherently across all communication channels.
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