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CASE STUDY
This project involved developing the visual identity for a restaurant inspired by the retro-tropical aesthetic of 1950s and 1960s Cuba, reinterpreted from a contemporary perspective. The proposal sought to evoke nostalgia for an iconic era through a deconstructed graphic language, aimed at a young audience.
My involvement extended beyond visual design, as I was also involved in defining the brand strategy and providing creative direction for the project. Based on a communication vision approved by the client, we established the graphic guidelines that shaped the brand identity and ensured its consistency across all touchpoints.
The result was a solid and coherent brand, capable of conveying a distinctive identity and maintaining a unified visual language across all media, combining strategy, branding, and design.
PROJECT SUMMARY
Development of a brand strategy and visual identity for a retro-tropical-inspired restaurant, creating a consistent graphic system applied coherently across all communication channels.
The network for creativity
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VI Studio — Landing Page Design for a Mixed Reality Headset Brand 🥽
We designed a bold, cinematic landing page for VI Studio — a mixed reality hardware brand positioning itself at the frontier of spatial computing, immersive vision, and real-time intelligence.
🧩 The design is built around a single powerful statement: See Beyond Reality. A dramatic full-bleed hero with a neon-lit headset and high-contrast dark palette creates an immediate sense of technological depth, while compact spec callouts keep the product grounded and credible.
Special attention was given to:
• cinematic hero composition with editorial-grade CGI product photography
• technical spec UI — 120° field of view, <8ms latency, spatial interface — surfaced cleanly without overwhelming the visual
• seamless desktop-to-mobile adaptation including a full-screen overlay navigation
• amber-orange accent system that adds warmth and energy to the dark base
• typography hierarchy that balances impact with clarity across all breakpoints
A high-voltage digital presence that makes a hardware product feel like a cultural moment — designed to capture attention, build desire, and drive early adopters to launch.
Looking to design a product landing page that matches the ambition of what you're building? Let's create something that turns heads!😊
Amazing work
It's not a wordmark.
It's a grid, proportions, and 47 versions that looked "almost right."
Btw it was rejected.
x _ x
Love this!
Aven is a next-gen AI intelligence brand built around transformation and speed. The identity centers on a bold geometric mark — a dynamic double-arrow motif that communicates forward motion and data exchange, rendered in high-contrast acid green on deep black.
The color system is unapologetically bold: electric green (#B6F000 range) paired with near-black creates instant visual authority in the AI/tech space. Every touchpoint — from the app icon to tote bags — holds the same visual weight, making the brand system feel cohesive and premium across digital and physical applications.
Deliverables included:
Logo mark + wordmark lockup, brand color system, icon/app version, pattern system, mockup presentation across merchandise, mobile, and digital media.
Built for AI, SaaS, and intelligence-driven brands that want to own their visual presence.
#BrandIdentity #LogoDesign #AIBranding #TechBranding #SaaSDesign #GeometricLogo #VisualIdentity #BrandSystem #LogoDesigner #CreativeDirection
Really clean and impactful work.
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