Advertisement Design Projects in Las Palmas de Gran CanariaAdvertisement Design Projects in Las Palmas de Gran CanariaCASE STUDY
Biomat needed a brand identity system capable of positioning a biotechnology company specializing in biomaterials for the healthcare sector. The project ranged from the corporate visual identity and brand guidelines to a comprehensive wayfinding system and a launch campaign for a new product line.
The main challenge was to develop a consistent identity across multiple media and create a campaign with a distinctive concept: the shadows and reflections of biomaterials were transformed into iconic works of world architecture, drawing an analogy between scientific innovation and humanity’s greatest achievements.
The result was a comprehensive, robust, and scalable branding system that unified communication, spaces, and products under a single visual language, becoming one of the brand’s most complete projects and earning recognition through a design award.
PROJECT SUMMARY
Comprehensive branding system for a biotechnology company, including corporate identity, brand manual, wayfinding system, and product launch campaign featuring an award-winning visual concept. CASE STUDY
FiestoRon needed new promotional materials for one of Gran Canaria’s most renowned rock festivals. The project included short- and long-form audiovisual content, posters, billboards, and bus wraps, maintaining the visual essence of previous campaigns while incorporating new creative concepts.
The main challenge was to quickly understand a brand we had not worked with before and translate its identity into multiple communication formats. Drawing on signature elements such as the lightning bolt and the red color palette, we developed new graphic solutions, including the incorporation of the visual concept of a ticket across various promotional materials.
The result was a cohesive campaign adaptable to various media, reinforcing the festival’s identity and introducing new creative perspectives that were very well received by the client.
PROJECT SUMMARY
Design of a promotional campaign for FiestoRon, including audiovisuals, posters, billboards, and urban signage, combining brand continuity with new visual concepts to reinforce the festival’s identity. 
