Freelance Advertisement Designers in Las Palmas de Gran Canaria
Freelance Advertisement Designers in Las Palmas de Gran Canaria
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Angel Bernal
Las Palmas de Gran Canaria, Spain
Senior Graphic Designer with more than 5 years of experience
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Senior Graphic Designer with more than 5 years of experience
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CASE STUDY Biomat needed a brand identity system capable of positioning a biotechnology company specializing in biomaterials for the healthcare sector. The project ranged from the corporate visual identity and brand guidelines to a comprehensive wayfinding system and a launch campaign for a new product line. The main challenge was to develop a consistent identity across multiple media and create a campaign with a distinctive concept: the shadows and reflections of biomaterials were transformed into iconic works of world architecture, drawing an analogy between scientific innovation and humanity’s greatest achievements. The result was a comprehensive, robust, and scalable branding system that unified communication, spaces, and products under a single visual language, becoming one of the brand’s most complete projects and earning recognition through a design award. PROJECT SUMMARY Comprehensive branding system for a biotechnology company, including corporate identity, brand manual, wayfinding system, and product launch campaign featuring an award-winning visual concept.
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CASE STUDY FiestoRon needed new promotional materials for one of Gran Canaria’s most renowned rock festivals. The project included short- and long-form audiovisual content, posters, billboards, and bus wraps, maintaining the visual essence of previous campaigns while incorporating new creative concepts. The main challenge was to quickly understand a brand we had not worked with before and translate its identity into multiple communication formats. Drawing on signature elements such as the lightning bolt and the red color palette, we developed new graphic solutions, including the incorporation of the visual concept of a ticket across various promotional materials. The result was a cohesive campaign adaptable to various media, reinforcing the festival’s identity and introducing new creative perspectives that were very well received by the client. PROJECT SUMMARY Design of a promotional campaign for FiestoRon, including audiovisuals, posters, billboards, and urban signage, combining brand continuity with new visual concepts to reinforce the festival’s identity.
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MAZZE Dj Posters
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CASE STUDY An editorial infographic developed as an academic project to communicate complex information about drug use in a clear, visual, and accessible way. The goal was to demonstrate how information design can improve understanding of extensive content through effective visual organization. The main challenge was to structure a large amount of data without overloading the composition. To achieve this, principles of visual hierarchy, editorial grids, and information architecture were applied, combining typography, graphics, iconography, and visual elements to facilitate an intuitive reading experience. The result was a balanced and functional editorial piece that showcases expertise in information design, content organization, and visual communication, reinforcing the importance of design as a tool for conveying knowledge. PROJECT SUMMARY Design of an editorial infographic for a study on drugs, applying principles of visual hierarchy, grids, typography, graphics, and iconography to communicate complex information in a clear and organized manner. https://angrafista.com/es/project/drugs-infographic
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