Client: Stripe
Project: I collaborated with Where the Buffalo Roam (https://wtbr.tv/) to lead creative on a digital out-of-home campaign for Stripe (https://stripe.com/)—tasked with showcasing how their platform powers some of the world’s most recognizable brands, including Hertz (https://www.hertz.com/rentacar/reservation/), DoorDash (https://www.doordash.com/), and AMC (https://www.amctheatres.com/).
With large-format digital billboards as our canvas, we focused on crafting a unified visual language that could flex across multiple brand collaborations while still feeling unmistakably Stripe. The result: a bold, cohesive campaign that elevated each partner while reinforcing Stripe's (https://stripe.com/) presence at the center of modern commerce.
Role: Digital Out of Home, Creative Development, Design
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Caféine is a Parisian coffee shop.
The direction was to create a strong visual identity with a modern, thick typography, softened by subtle curves to keep it warm and approachable.
To balance that boldness, we paired it with a real coffee bean photography element, bringing texture and authenticity into the brand.
A mix of graphic impact and real-life detail, just like a good coffee, strong, but never flat.
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