Not your average video editor.
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Efficient Video Editing for Instagram, YouTube, TikTok
- $1k+
- Earned
- 1x
- Hired
- 5.0
- Rating
- 12
- Followers
Efficient Video Editing for Instagram, YouTube, TikTok
Turning Ideas Into Videos, Content & Websites.
A high-retention VSL-style sales video created for an AI automation agency, combining talking-head footage, direct-response storytelling, motion graphics, kinetic typography, B-roll, visual effects, and strategic pacing.
The goal was to turn a long-form sales script into a dynamic video that keeps viewers engaged while clearly communicating the business opportunity, pain points, offer, proof, and CTA.
I structured the edit around the script’s key beats, using visual changes and motion to maintain attention throughout the video. Talking-head sections are supported with relevant B-roll, animated text, graphics, screen-style visuals, transitions, and emphasis effects to reinforce important points rather than simply decorating the footage.
Editing Focus
• Direct-response VSL editing
• Talking-head editing
• Retention-focused pacing
• Kinetic typography and motion graphics
• B-roll selection and visual storytelling
• Animated statistics and key claims
• Dynamic transitions and visual effects
• Sound design and music
• Strategic emphasis on hooks, proof, offers, and CTAs
• Professional color correction and finishing
The edit was designed to feel fast, modern, and engaging while still allowing the sales message to remain clear and easy to follow.
My Role: Video Editor & Motion Designer
Style: VSL / Direct Response / AI & Automation
Focus: Video Editing • Motion Graphics • Kinetic Typography • Storytelling • Retention • Sales Creative
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Facebook Ad Creative - Product-Focused Social Advertising
Created a fast-paced Facebook ad for a Liverpool football jersey, designed specifically for social media and paid advertising.
The creative focuses on making the product visually engaging within the first few seconds while maintaining a strong football-inspired aesthetic throughout the video.
Creative Approach
Product-focused visual storytelling
Fast-paced, social-first editing
Dynamic cuts and transitions
Motion graphics to enhance the visuals
Strong product presentation and branding
Music and sound design to build energy
Clear visual flow designed for mobile viewing
Facebook/Meta-ready advertising format
The goal was to take straightforward product footage and turn it into a scroll-stopping paid social creative that feels energetic, polished, and native to the platform.
My Role: Video Editing • Motion Graphics • Paid Social Creative • Product Advertising • Sound Design
Tools: Premiere Pro • After Effects
This project showcases my approach to creating performance-focused social ads that combine strong editing with creative direction.
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A modern SaaS product video created for FOS, combining professional video editing, motion graphics, product visuals, and dynamic storytelling.
The goal was to present FOS’s product in a way that feels modern, engaging, and easy to understand while maintaining the polished visual language expected from a technology brand.
I built the edit around strong pacing and visual rhythm, combining clean cuts with animated graphics, UI/product elements, transitions, and carefully timed motion to guide the viewer through the story.
The motion graphics were used with purpose, bringing attention to key features, simplifying information, and giving the product a more dynamic visual presence.
Rather than relying on static screen recordings or basic transitions, the edit uses movement and visual hierarchy to keep the viewer engaged and make the product easier to understand.
The final result is a polished SaaS-style product video designed to communicate clearly while maintaining a premium, high-energy feel.
Client: FOS
My Role: Video Editor & Motion Graphics Designer
Style: SaaS / Product Video / Motion Design
Focus: Video Editing • Motion Graphics • UI Animation • Product Storytelling • Visual Transitions
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A documentary-style customer story built to feel authentic, cinematic, and emotionally engaging while keeping the narrative concise and focused.
The edit was crafted around real interview moments, using the speakers’ natural delivery to build a clear story rather than relying on a heavily scripted or overly commercial approach.
I carefully selected and structured the strongest soundbites to create a natural narrative flow, while using B-roll and supporting visuals to add context, emotion, and visual variety.
The pacing was intentionally designed to keep the story moving without making it feel rushed.
Clean cuts, thoughtful transitions, visual continuity, and well-timed B-roll help maintain engagement while allowing the interview subjects and their story to remain the focus.
I also focused on creating a polished cinematic feel through rhythm, audio flow, visual composition, and overall consistency,: turning raw interview footage into a professional customer story that feels genuine while still representing the brand at a high level.
My role: Video Editor
Style: Documentary / Customer Story / Brand Film
Deliverable: 16:9 Long-Form Video
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Podcast Producer | Audio & Video Editor |
Podcast Producer | Audio & Video Editor |
Video Editor & Storyteller | AI Creative Workflows
A long-form, documentary-style YouTube video on the diamond industry and the idea that diamonds are rare. I edited the full video, from story structure and pacing to B-roll, kinetic typography and motion graphics, sound design, music, color grading and clean audio. The aim was to turn a complex topic into a clear, gripping story that holds attention to the end.
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D.I.C. Meeting, Dubai: event recap. A 67-second corporate highlight film of the partnership signing between Uniphore (The Business AI Company) and Xceed in Dubai. It opens on the Dubai skyline at golden hour, moves through the branded venue and the guests arriving, and builds to the key moments: the signing, the handshake and the group photo. It closes on the city at night. Cut to music with a clean, premium grade so a one-day business event looks polished and ready for LinkedIn and company channels.
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GoSalify: “6 Hours, 3 Leads”. A 30-second vertical ad for an AI sales-prospecting tool, made for B2B founders who do their own outbound. It opens on the 1 AM grind: 40 tabs, a generic “Hi {FirstName}” email, 0 replies. Then GoSalify arrives and flips it: it spots who’s ready to buy, writes the first line, and the replies roll in, ending with a meeting booked. The problem plays out in dark neon kinetic type, and the solution in GoSalify’s own light brand look. Every cut lands on an original 140 BPM soundtrack, and the whole ad works on mute.
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AI-powered commercials for apparel, beauty, SAAS & Tech
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- Followers
AI-powered commercials for apparel, beauty, SAAS & Tech
This was supposed to be a sample.
The client wanted to see what their brand would look like as a real commercial before committing to anything. Just a direction, a mood, something to react to. The kind of thing you usually keep rough because it's going to get torn apart in feedback anyway.
I didn't do it that way. I built the full 30 seconds like it was already approved. Wrote the shot list properly. Sat with the lighting until the golden hour felt like actual morning light and not a filter. Held one color palette across every frame. Recorded the voiceover. Added the jingle at the end.
They watched it once and said they didn't need a second concept. The sample became the ad. ☕🔥
The lesson I keep coming back to is that nobody can tell the difference between a sample and a final if you refuse to treat them differently. The moment you decide something is "just a draft," you've already lowered the ceiling on it. Clients feel that, even when they can't name it.
So now I don't send drafts. I send the best version I can make, every time, and let them tell me if it needs to change.
Has this happened to you? That moment where the throwaway version turned out to be the one? I'd love to hear how it went, because I think a lot of us are undercharging for work we're already doing at full effort.
Concept, shot planning, prompt engineering, AI video generation, voiceover script, and sound design were all handled in house.
Let me know what you think of the final look! 🚀
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Created as an entry for the @RunwayBigAdContest (Brief #1: Vero Blood Orange Soda).
This 30-second spec commercial subverts the classic desert survival trope. What opens as a high-stakes, life-or-death chase between an eagle and a weary meerkat shifts into a cinematic narrative twist: the predator isn't hunting the meerkat, it's after the ultimate oasis, an icy can of Vero Blood Orange Soda.
Blood Orange: One Taste Worth the Chase.
Concept & Storyboarding: Aligned the narrative with the brand's core identity. Sweet, tart, and a little complex; blending tension, expressive character beats, and visual humor.
AI Asset Generation: Leveraged Runway's generative video tools to achieve consistent character styling, dynamic camera sweeps, and dramatic lighting across the desert setting.
Post-Production & Assembly: Cut, sound-designed, and polished in Adobe Premiere Pro to ensure tight 30-second broadcast pacing and high visual impact.
I’d love to hear your feedback on the narrative twist and AI execution. Comments and critiques are always welcome!
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Building a high end brand used to require an entire agency, a massive budget, and weeks of studio time. In seven days, I used Envato as my end to end toolkit to build Fronno Pizza from absolute scratch. Developing the complete visual identity, packaging mockups, interior branding, and a broadcast-ready commercial. But raw generation is just noise until a human steps in to direct it.
My primary "Human by Design" moment happened when AI broke down on narrative logic. When generating the commercial, the AI repeatedly rendered the gorillas standing upright in a neat queue, politely waiting for a table. Left to itself, AI gives you a literal, lifeless output. It took human instinct to recognize that a gorilla standing in line isn't just absurd, it's boring. I rejected the raw outputs, constructed character sheets to force visual consistency, established strict edit rules for the cuts, and built the chaotic story energy the campaign actually needed.
The technical execution required the same refusal to compromise. Prompting the Fronno logo as a single unit caused the generated cheese pull to swallow the text every single time. Instead of settling for a flawed output, I used Envato fonts for the base typography, generated the cheese pull element separately, and composited the final vector artwork cleanly inside Adobe Illustrator.
Across the project, I pulled from almost every layer of the Envato ecosystem: stock photos for the 20-pass mascot illustration, Envato Gen AI for texture and scene generation, Envato fonts for the brand design, mockup tools for the physical box, and Envato sound effects to drive the commercial's pacing. AI gave me the speed, but taste, technical intervention, and stubborn direction built the brand.
A machine and a stubborn human in one week.😊
Here is Fronno Pizza.
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A high-retention short-form edit created for an executive coach and public speaker. The objective was to transform a standard talking-head recording into an engaging, multi-layered social clip for LinkedIn and Instagram Reels without feeling cluttered or over-edited.
What was done in post-production:
Pacing & Audio Smoothing: Trimmed silent pauses and leveled spoken audio against an understated, inspiring background track.
Card-Style B-Roll Integration: Designed custom rounded-corner video overlays to highlight key speaking points and maintain visual rhythm.
Typography & Captions: Built bold, synchronized text overlays mapped precisely to the speaker's cadence for silent-scrolling retention.
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I turn GenAI prompts into scroll-stopping e-commerce ads
Project Title: AI-Generated UGC Multi-Format Compilation
My Role: AI Creative Expert, Prompt Writer & Video Editor
Overview
This compilation showcases a high-performing suite of modern, AI-generated User-Generated Content (UGC) formats engineered for direct-response marketing and e-commerce conversion. The reel highlights three distinct, high-retention creative frameworks designed to scale ad campaigns natively across social platforms: Podcast Style, Street Interview Style, and Viral Hook Style.
Key Contributions & Technical Scope
Advanced Prompt Engineering: Crafted hyper-detailed structural, cinematic, and narrative prompts across cutting-edge AI video and image generation platforms to simulate organic human expressions, natural product interactions, and realistic lighting.
Format Diversification:
Podcast Style: Built authentic conversational clips and interview setups tailored for wellness and lifestyle brands.
Street Interview Style: Engineered dynamic urban reaction sequences that capture the look and feel of organic consumer reviews.
Viral Hook Style: Developed thumb-stopping visual openers designed specifically for top-of-funnel ad performance and pattern disruption.
Video Editing & Optimization: Handled full post-production, including tight pacing, native text-overlay placement, and high-contrast commercial design aesthetics to maximize viewer engagement and retention from the first second.
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Project Title: eComrads Platform Promo: AI-Driven UGC Generation
Role: AI Creative Expert & Video Editor
Overview:
This promotional asset was developed to highlight the core value proposition of the eComrads automated content generation platform. The video effectively positions the software as the ultimate solution to the high costs of traditional user-generated content (UGC).
Execution & Highlights:
Narrative Design: Crafted a fast-paced, problem-solution hook (text message intro) that transitions seamlessly into a clean, intuitive UI walkthrough.
AI Prompt Engineering: Utilized advanced artificial intelligence image and video generation platforms to create the featured lifestyle and product application clips. This required engineering hyper-detailed structural, cinematic production prompts to ensure photorealism and authentic human movement.
Marketing Optimization: Applied modular user-generated content (UGC) frameworks designed for direct-response marketing architectures to ensure the final video outputs look native to platforms like TikTok and Instagram Reels.
Aesthetic: Maintained a clean, minimalist, and high-contrast commercial design aesthetic throughout the edit to elevate the brand's premium feel.
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eComrads — "Avatars for Ads" Feature Demo
Role: AI Creative Expert & Video Editor
Produced a 26-second product demo showing how eComrads turns a digital avatar and a rack of product photos into full fashion ad campaigns. The video pairs finished editorial-style AI outputs with the actual generation UI, walking viewers through the workflow upload avatar, upload product, generate while bold text callouts punch up each beat for a fast, social-first cut.
What I did:
Generated the AI fashion campaign outputs (avatar + product → editorial-style ad imagery) used throughout
Structured the edit to alternate between finished creative and the underlying product UI, so the video doubles as a feature explainer
Added and timed the bold typographic callouts ("You Won't Believe!", "Best for Avatars/Ads", "Create") to the cut
Edited pacing, transitions, and final 1080p export, publish-ready
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eComrads — AI Ad Creative Showcase Reel
Role: AI Creative Expert & Video Editor
Produced a 50-second promo reel demonstrating the range of ad creative eComrads' AI studio can generate from studio product photography and lifestyle/hero shots to UGC-style testimonial videos and static carousel ads. I art-directed the AI generation across each format, curated the strongest outputs, and edited them into a single cohesive video with pacing, transitions, and audio sync built for social and marketing use.
What I did:
Art-directed AI image and video generation across multiple ad formats (product shots, lifestyle scenes, UGC creator videos, static ad slides)
Selected and sequenced outputs into a narrative that shows platform range at a glance
Edited the final cut, pacing, transitions, sound design
Delivered a polished, publish-ready 1080p asset
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Graphic and UI/UX Designer
Graphic and UI/UX Designer
Cavora Premium Chocolate — Luxury Commercial Ad 🍫✨
A cinematic product advertising concept crafted for Cavora 70% Dark Chocolate, designed to evoke pure luxury, indulgence, and sophistication. I focused on warm golden lighting, smooth macro transitions, and rich caramel-pull visuals to showcase the brand's premium quality and rich texture.
The concept blends AI-generated cinematic visuals with creative art direction and seamless video editing to deliver an elegant, high-end confectionery commercial.
Commercial Advertising • Product Visualization • Cinematic AI Video • Art Direction
AI Visual Design Video Editing Motion & Visual Design
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Cravix BBQ — Bold Commercial Ad 🥔🔥
A dynamic product advertising concept created for Cravix BBQ, transforming a simple potato chips bag into a high-energy, immersive visual experience. I focused on punchy motion graphic elements, vibrant audio waveforms, and floating chip animations to deliver a bold visual flow that instantly grabs attention while keeping the product as the core hero.
The concept combines fast-paced motion design with crisp sound-synced art direction to create a modern and engaging snack advertisement.
Motion & Visual Design • Product Advertising • Commercial Video • Art Direction
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Berry Blast — Playful Product Ad 🍓🫐
A vibrant product advertising concept created for Berry Blast, transforming a simple beverage product into a fun, energetic visual experience. I used AI to develop the illustrated product scene, with colorful berries, playful characters, and a bold composition that keeps the product as the main focus.
The concept combines AI-generated visuals with creative art direction to create a fresh and engaging beverage advertisement.
AI Advertising • Product Visualization • Creative Direction • Motion & Visual Design
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Luminoso – The Art of Luxury is a cinematic AI-generated perfume advertisement created to capture elegance, sophistication, and modern luxury. The visuals were created using Higgsfield AI and professionally edited in Adobe Premiere Pro, with a focus on premium storytelling, smooth transitions, and a refined luxury aesthetic.
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