WordPress & Framer Designer for Business Websites
- 5.0
- Rating
- 11
- Followers
WordPress & Framer Designer for Business Websites
Designed and developed a professional HVAC website for CMB HVAC, a locally owned Utah heating and cooling company serving Davis, Salt Lake, and Morgan counties across the Wasatch Front.
The goal was to create a service-focused digital experience that makes it easy for homeowners and light-commercial customers to understand their HVAC options, identify the right service, and schedule an appointment with confidence.
The website presents a comprehensive range of heating and cooling services, including AC repair and installation, furnace repair and replacement, heat pumps, ductwork, indoor air quality, thermostats and controls, water heaters, HVAC system replacement, and preventive maintenance. This detailed service architecture gives visitors clear pathways based on the problem they are experiencing or the system they need help with.
A major focus was building trust around the service experience. CMB HVAC highlights its Utah contractor license, local ownership, 5-star Google rating, free service call, fixed-price quotes, and commitment to explaining repair or replacement options before work begins.
The website also turns complex HVAC replacement decisions into a more understandable customer journey. Visitors are guided through considerations such as their home's layout, insulation, ductwork, comfort goals, equipment options, and Manual J load calculations rather than being pushed directly toward a generic replacement package.
From a UI/UX perspective, the experience is structured around real customer questions: What is wrong with my system? What service do I need? What will happen during the visit? How much will it cost? And how do I schedule? Clear calls to action for online booking and phone contact are positioned throughout the website to reduce friction and turn service research into appointments.
The website also incorporates a dedicated customer process that explains the journey from describing the concern and confirming the visit scope through reviewing findings, comparing options, and authorizing approved work. This helps reinforce transparency and gives visitors a clearer understanding of what to expect before a technician arrives.
Local visibility was another important component. CMB HVAC serves customers from its Layton base across the Wasatch Front, with dedicated service-area content covering communities including Salt Lake City and surrounding areas. This creates a strong foundation for location-based search visibility while keeping the primary conversion journey focused on scheduling service.
The result is a responsive, conversion-focused HVAC website that combines service discovery, local SEO, trust-building, transparent pricing communication, online booking, educational content, and customer-focused UX into a clear digital experience designed to generate qualified service inquiries.
Key Focus Areas:
• HVAC Contractor Website Design
• Heating & Cooling Website Development
• HVAC Service Page Architecture
• Water Heater Service Website
• UI/UX & Responsive Web Design
• Local SEO & Service Area Pages
• Online Appointment Booking
• Lead Generation & Conversion
• HVAC Repair & Installation Services
• Trust & Credibility Presentation
• Transparent Pricing Communication
• Residential & Light-Commercial Services
• Customer Journey & Process Design
• Mobile-Friendly User Experience
• Conversion-Focused Calls to Action
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Designed and developed a large-scale early childhood education website for The Goddard School, creating a warm, trustworthy, and family-focused digital experience for parents searching for quality preschool, daycare, and early learning programs.
The challenge was to communicate a complex education offering while serving families across a large network of independently owned schools. The website needed to balance national brand consistency with highly local school discovery, helping parents move from learning about the Goddard approach to finding a nearby school and scheduling a tour.
A major focus was simplifying the parent journey. The website provides clear pathways for discovering schools, exploring classrooms, understanding the educational philosophy, learning about teachers, reading family feedback, and scheduling an in-person tour. Its location finder allows families to search by address, city, state, or ZIP code and connect with nearby Goddard Schools.
The website presents Goddard's proprietary Wonder of Learning® curriculum as a central part of the brand experience. Content explains how inquiry, guided play, personalized learning, and child-led exploration support academic, social, emotional, and physical development. The curriculum is designed for children from infancy through the early school years, with classrooms structured around different developmental stages.
From a UI/UX perspective, the site is organized around the questions parents naturally ask before choosing an early learning provider: What will my child learn? What does a typical day look like? Who will care for my child? What makes this school different? Where is my nearest location? And how can I schedule a tour?
Trust and credibility were especially important. The website communicates Goddard's national accreditation, experienced educators, child-centered approach, family community, and long-standing presence in early childhood education. It also incorporates parent feedback and educational resources to reinforce confidence throughout the decision-making process.
The website extends beyond school discovery through its Goddard Village resource hub, providing parents with practical educational and parenting content covering topics such as preschool preparation, toddler development, screen time, sleep, creativity, science activities, and reading. This creates an ongoing content relationship with families rather than limiting the website to enrollment-focused pages.
The result is a scalable, responsive education website that combines early childhood education, local school discovery, parent education, brand storytelling, trust-building, and tour conversion into a cohesive digital experience designed around the needs of modern families.
Key Focus Areas:
• Preschool & Daycare Website Design
• Early Childhood Education Website
• Education Website Development
• UI/UX & Responsive Web Design
• Multi-Location Website Architecture
• Local SEO & School Location Pages
• School & Classroom Discovery
• Parent-Focused User Experience
• Online Tour & Enrollment Conversion
• Educational Program Presentation
• Teacher & Staff Profiles
• Trust & Family Testimonials
• Parenting Resource Hub
• Content-Rich Website Architecture
• Conversion-Focused Calls to Action
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Designed and developed a professional automotive website for River North Collision Repair, a Chicago-based collision and auto body repair company with locations on West Superior and North Avenue.
The objective was to create a digital experience that gives customers clarity and confidence at one of the most stressful moments of vehicle ownership: after an accident. The website communicates the company's repair expertise, transparent approach, customer conveniences, and commitment to restoring vehicles properly while making it easy for visitors to schedule an appointment or get in touch. (rivernorthcollisionrepair.com (http://rivernorthcollisionrepair.com))
The website presents a broad range of automotive services, including collision repair, auto bodywork, dent and scratch removal, bumper repair, painting and refinishing, paintless dent repair, welding, hail damage repair, and complete vehicle restoration. This service-focused structure allows customers to quickly identify the type of repair their vehicle needs. (rivernorthcollisionrepair.com (http://rivernorthcollisionrepair.com))
A major focus was building trust around the repair process. Instead of simply telling visitors that the company provides quality work, the website walks them through a clear six-stage process — Drop Off, Evaluation, Repair, Painting, Quality Control, and Pick Up — giving customers a better understanding of what happens after they hand over their vehicle. (rivernorthcollisionrepair.com (http://rivernorthcollisionrepair.com))
The website also emphasizes the practical support customers need after an accident. River North Collision Repair accepts all insurance providers, offers rental cars, provides 24-hour towing, and helps customers navigate the insurance process. These benefits are positioned prominently so visitors can quickly see that the company handles more than just the physical repair. (rivernorthcollisionrepair.com (http://rivernorthcollisionrepair.com))
From a UI/UX perspective, I focused on creating a straightforward customer journey built around the most important actions: understanding the available services, learning about the repair process, establishing trust, finding a convenient location, and scheduling an appointment.
The website also supports strong local search visibility by presenting dedicated Chicago-focused service content and clearly communicating the company's downtown and North Avenue locations. This helps connect the business with customers searching for collision repair, auto bodywork, car painting, dent repair, and related automotive services in Chicago. (rivernorthcollisionrepair.com (http://rivernorthcollisionrepair.com))
A dedicated auto restoration experience extends the website beyond everyday collision repair, presenting services for classic vehicles that can include bodywork, engine refurbishment, interior restoration, and full-frame restoration. (rivernorthcollisionrepair.com (http://rivernorthcollisionrepair.com))
The result is a responsive, conversion-focused automotive website that combines collision repair services, customer education, insurance support, local SEO, appointment conversion, and trust-building content into a clear digital experience for Chicago drivers.
Key Focus Areas:
• Auto Body & Collision Repair Website Design
• Automotive Service Website Development
• UI/UX & Responsive Web Design
• Local Lead Generation
• Collision Repair Service Architecture
• Appointment & Contact Conversion
• Insurance Claim Support Presentation
• Automotive Repair Process Design
• Auto Paint & Restoration Services
• Customer Trust & Credibility
• Multi-Location Website Structure
• Local SEO-Friendly Content
• Mobile-Friendly User Experience
• Conversion-Focused Calls to Action
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Designed and developed a visually rich travel and lifestyle website for The Blonde Abroad, a global travel platform created to inspire women to explore the world with confidence.
The challenge was to organize a huge amount of travel content without making the experience feel overwhelming. With guides covering more than 70 countries, the website needed a strong information architecture that could help visitors move naturally from inspiration to destination research, trip planning, packing, and practical travel advice.
I structured the experience around multiple travel intents, including solo travel, female travel, adventure travel, budget travel, luxury travel, couples travel, student travel, and eco travel. Visitors can also explore content by destination across Africa, Asia, the Caribbean, Central America, Europe, the Middle East, North America, Oceania, and South America.
A major focus was creating a content-first UI/UX system that allows photography, storytelling, and editorial content to work together. Featured articles, destination guides, bucket-list experiences, packing guides, travel resources, and lifestyle content give the site the feel of a digital travel magazine while maintaining clear navigation and discoverability.
The website also extends beyond traditional travel blogging. It incorporates travel resources, photography, blogging and freelancing advice, travel reward content, packing recommendations, Lightroom presets, a travel shop, press features, and opportunities to work with the brand.
The homepage was designed to balance personal branding with content discovery, introducing the creator and her story while immediately giving visitors multiple paths into the site's extensive content library. The “Start Here” experience further simplifies the journey by helping new visitors decide whether they want inspiration, trip-planning resources, travel gear, packing guidance, or practical travel tips.
The result is an engaging, content-rich travel website that combines strong visual storytelling, structured navigation, personal branding, editorial design, and conversion-focused content discovery into a scalable digital experience for a global audience.
Key Focus Areas:
• Travel Blog Website Design
• Travel & Lifestyle Website
• Editorial UI/UX Design
• Personal Brand Website
• Content-Rich Website Architecture
• Destination-Based Navigation
• Travel Guide & Blog Structure
• Responsive Web Design
• Content Discovery & User Experience
• Photography & Visual Storytelling
• SEO-Friendly Content Structure
• Newsletter & Audience Engagement
• Travel Resources & Affiliate Content
• E-commerce & Digital Product Integration
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Expert WordPress & UIUX Designer for Startup, Local Business
Expert WordPress & UIUX Designer for Startup, Local Business
Kajabi & WordPress Expert | Website Design, Online Courses
- $1k+
- Earned
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- Hired
- 4.9
- Rating
- 114
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Kajabi & WordPress Expert | Website Design, Online Courses
Writer. Web/Brand Designer.
Writer. Web/Brand Designer.
I build high-converting sites in WordPress, Framer & Shopify
I build high-converting sites in WordPress, Framer & Shopify
Senior Frontend Engineer | React, Typescript & Next.js
Senior Frontend Engineer | React, Typescript & Next.js
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