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Michael F. Esan's avatar
Michael F. Esan
Lagos, Nigeria
Facebook(Meta) & Google Ads Expert | AI Automation
5.0
Rating
11
Followers
Facebook(Meta) & Google Ads Expert | AI Automation
Cover image for This is not about a
This is not about a targeting fix or a bidding hack, it's about something a lot of advertisers refuse to consider. Let me tell you about a client I took on. This business had ads that used to work really well. Solid return on ad spend, consistent sales, all built around one product, a bestseller that was great for bringing in new customers. Then slowly, over time, results just... died. Not overnight. Just a steady decline until they were unprofitable across the board. The obvious answer would be "ad fatigue, right? Just refresh the creative." Except they'd already done that. New ads, new angles, tested regularly. Still declining. So something else was going on. Here's what I found when I actually dug in: the reviews for that hero product weren't great. Not terrible, just... "fine." "A bit disappointing." "There are better alternatives." And they had direct competitors selling something very similar, with better reviews. That gap was quietly killing their ability to acquire customers, no matter how good the ad creative was. So here's the uncomfortable truth in this: your ads don't operate in a vacuum. People don't just click and buy blindly anymore. They check reviews, they ask a friend, increasingly they'll even ask ChatGPT "is this actually good, or is there something better?" And your ad is only as strong as what happens when someone goes looking for a second opinion. There's also a compounding effect most people don't think about, negative word of mouth spreads faster and harder than positive word of mouth. One bad experience gets told to friends, who tell their friends. It snowballs quietly in the background while you're staring at your ad account trying to figure out why performance dropped. The real question isn't "is my product good?" It's "is my product better than the alternative someone can find in 30 seconds of searching?" That's the actual bar. So what do you actually do if this is happening to you? → Go straight to your reviews; the bad ones AND the good ones. Bad reviews tell you exactly what to fix. Good reviews tell you what to lean into and emphasize more. → Don't scale spend on a product with mediocre feedback. It just accelerates the negative word of mouth. Fix the product experience first, then pour fuel on it. → If one part of your range has strong reviews and another doesn't, consider shifting your ad budget toward what's actually earning trust, rather than what's just good at grabbing initial attention. In this case, the fix wasn't a new campaign structure or a smarter bid strategy. It was telling the client to stop aggressively pushing the one product with weak reviews and shift toward products people were actually raving about. Painful short-term call. Completely turned the account around. Sometimes the biggest lever in your ad account isn't in your ad account at all. Follow along, more real breakdowns like this coming. 👀
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Cover image for User behavior on Facebook and
User behavior on Facebook and Instagram has genuinely shifted, and if you're still tracking your ads the old way, you're probably underestimating how well they're actually working. Here's the stat that stood out to me: Gen Z is twice as likely to make a purchase WITHOUT ever clicking on the ad. Doesn't mean the ad didn't work, it means the journey from ad to sale got messier. Here's what's actually happening: someone sees your ad, doesn't click, and instead goes and checks reviews, searches for the product on Google, looks up a creator they trust in that niche, maybe hunts for a discount code, then eventually buys, completely separate from that original ad interaction. The ad still did its job. It just doesn't get credit for it. And this creates a real problem: if your tracking only counts click-through conversions, your ad account is going to massively under-report your actual results. You'll look at your numbers, think a campaign isn't performing, and either kill it or fail to scale it, when in reality it's working way better than what you're seeing. Here's what actually helps: Turn on view-through attribution, not just click-through Inside your ad set settings, there's an attribution window setting. Most accounts default to click-through only. Add view-through (max window is 1 day) so you're at least capturing people who saw the ad, didn't click, but converted shortly after. It's not a perfect fix, attribution windows used to be way longer, but it captures more of what's actually happening. Set up Conversions API, not just the Meta Pixel Most advertisers stop at the Pixel. But Conversions API does a much better job matching purchases to your ads when the customer journey isn't a straight line, which, as we just covered, is becoming more the norm, not the exception. If it feels technical, this is a cheap, easy thing to outsource on Upwork or Fiverr, well worth it for the data accuracy alone. Consider proper attribution software if you want full visibility For a true picture of what your ad spend is actually generating (including delayed or indirect conversions), third-party attribution tools give you a level of accuracy Meta's own reporting just can't match on its own. The bigger picture here: this trend is only going to grow. More people, not just Gen Z, are getting into the habit of double-checking things before they buy. Reviews, trusted creators, even asking AI tools "is this actually good, or is there something better?" That means two things matter more than ever going forward: your tracking needs to catch up to how people actually behave now, and your actual offer/reviews/reputation need to be genuinely strong, because verification before purchase is becoming the default, not the exception. Follow along, more of this kind of breakdown coming. 👀
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Cover image for I keep seeing the same
I keep seeing the same Facebook Ads myths repeated over and over, and they're genuinely costing people money. So let's clear these up, one by one. Myth 1: Targeting is the most important thing to get right; It's really not, not anymore. Meta is genuinely good at finding the right people now. If your campaign isn't working, it's rarely a targeting problem (unless you've made it way too restrictive). The real levers are your offer, is it actually better than what your competitors offer, and your creative. Most advertisers obsess over targeting and barely touch their creative. That's backwards. Myth 2: Testing is the only way to learn; Testing matters, but it's slow. The faster way to learn is modeling, looking at ads that are already proven to work and using them as your starting point instead of reinventing everything from scratch. Myth 3: You need a big budget for Facebook Ads to work; False. Start small, learn what works, then scale. In fact, your best ROAS numbers often come from smaller budgets, because Meta puts your ads in front of the best-fit people first, and the bigger you scale, the more you dilute into a slightly-less-perfect audience. Bigger budgets don't cause better results, they just tend to belong to bigger brands with stronger offers already. Myth 4: You can't sell directly with Facebook Ads; Also false. Most successful campaigns are direct-to-offer. The nuance is price point, cheaper products (under ~$100) almost have to go direct, while higher-ticket offers need more warming up first. But "direct selling doesn't work" isn't the real issue, usually it's the offer or the creative that's weak. Myth 5: Facebook Ads only work for cheap products; This one genuinely bugs me. The businesses getting insane ROAS (like 50x, 70x) are almost always the ones with high customer lifetime value, not low prices. High-ticket just requires a different strategy, more touchpoints, testimonials, multiple calls to action, not a "this platform doesn't work for me" conclusion. Myth 6: You can only scale budgets 10% at a time; Outdated advice. Depending on your budget size, you can often scale by 50-100%+ without tanking your results. Smaller budgets can jump bigger percentages; larger budgets need smaller, more careful increments. Myth 7: Avoid the learning phase at all costs; The learning phase isn't the enemy, it's Meta figuring out how to get you the best results. It typically only lasts 24-48 hours, and avoiding all changes to dodge it actually holds your account back more than it helps. Myth 8: Retargeting is pointless now; Meta automates a lot of retargeting these days, sure. But if you want different messaging or offers for warm audiences vs. cold ones, you still need dedicated retargeting campaigns. It's not dead, it's just more selective now. Myth 9: Followers don't matter; Trying to build an audience organically to skip ads entirely? Doesn't really work anymore. But having a credible follower count still matters, when a cold audience clicks through to check you out, a dead or tiny profile can quietly kill conversions. Myth 10: New ad accounts can't run sales/lead campaigns; Huge one. People think they need to "warm up" a new account with traffic campaigns first. That's similar to training for a marathon by swimming. Run the actual campaign type you want results from, conversions, leads, sales, even if it's rough at first. That's literally how the account learns and improves. Myth 11: Video always outperforms images; Not true. It depends heavily on your product, audience, and industry. Test both, don't default to video just because it's trendy. Honestly, the common thread through almost every one of these? People find the wrong explanation for why their campaign underperformed, and then "fix" the wrong thing. Offer and creative fix way more problems than people give them credit for. Follow for more of these breakdowns, trust me, there's more where this came from. 👀
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Cover image for +200% revenue growth in just 4 months
+200% revenue growth in just 4 months
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Azeez Wasiu's avatar
Azeez Wasiu
Lagos, Nigeria
Gohighlevel Expert| Fb Ads | Email Marketing |Ai Automation
New to Contra
Gohighlevel Expert| Fb Ads | Email Marketing |Ai Automation
Cover image for Get Facebook Ads Campaign Setup
Get Facebook Ads Campaign Setup & Management | Meta Ads, FB Ads, Instagram Ads Done!!! Running Facebook ads without the right setup is like throwing money at Meta and hoping something sticks. I make sure that doesn't happen. I specialize in Facebook Ads, Meta Ads, and Instagram Ads building campaigns that are set up right from the first click, tracked properly, and optimized toward real results, not vanity metrics. What you get: I start with proper Facebook advertising foundations a clean Meta Ads Manager account, correct Facebook Pixel setup, and Conversions API tracking so every result you see is actually accurate. A lot of accounts I take over have this part broken, which quietly wastes ad spend for months without anyone noticing. From there, I build your facebook ad campaign around real audience data, custom audiences, lookalike audiences, and interest-based targeting depending on what fits your business. If you're running paid ads for lead generation, I structure the campaign so leads land somewhere you can actually follow up on them. If you're running ecommerce ads, I set up retargeting ads so people who almost bought come back and finish. Every campaign includes: Full facebook ads manager and meta ads manager setup Facebook pixel setup and conversion tracking configured correctly Audience research and targeting strategy tailored to your niche Ad copywriting and creative direction based on what converts for your specific market A/B testing structure so you know exactly which ad, audience, or angle is working Ongoing ad campaign management and optimization as data comes in Retargeting ads setup to recover warm leads and abandoned interest Why this works better than a generic setup: Anyone can turn on a campaign. What actually moves the needle is knowing which audience targeting to use, which conversion event to optimize for, and when to shift budget instead of just leaving it on autopilot. That's the part I focus on, not just launching ads, but managing them like they're spending my own money. Whether you need a single campaign built from scratch or a full paid social funnel across Facebook and Instagram, I'll tell you honestly what your business actually needs before we start, not just sell you the biggest package
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Cover image for I watched a local business
I watched a local business owner lose three high-ticket leads in a single afternoon just because he was stuck in a meeting. Every missed call was a silent exit for a potential customer. We decided to change the narrative. We implemented a GHL Voice AI agent that doesn't just record voicemails; it engages. Now, when a call is missed, an instant text-back triggers. If the lead replies, the AI doesn't stop. It continues the conversation, qualifies the lead, and books the appointment directly into the calendar. It is no longer about just being available; it is about being responsive at scale. The gap between a missed call and a closed deal is now bridged by intelligent automation that sounds and acts human. Is your business still letting leads slip through the cracks of a missed call?
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Cover image for AI Social Content & Post
AI Social Content & Post Scheduler, The Tool That Also Generates Leads Searching for an AI social media scheduler that does more than queue up posts? You're in the right place. Most tools stop at automation. The best ones go further they study what your audience is actually searching for and needing, then shape your content to meet that demand, turning everyday posts into a steady stream of qualified leads. If you're still using a scheduler that only tells you when to post, you're missing the bigger opportunity: knowing what to post so it ranks, resonates, and converts. From Publishing Tool to Growth Engine Traditional schedulers answered one question: when should this post go live? AI-driven platforms now answer a bigger one: how does this post turn a stranger into a customer? Here's what changed. Modern tools combine three things that used to live in separate systems content creation, publishing automation, and audience intelligence. When AI sits across all three, it stops being a passive queue and starts actively working the funnel. Ranking Your Content by What People Actually Need Here's the piece most schedulers skip entirely: matching content to real search intent and audience demand, not just posting on a schedule. An AI social content and post scheduler that generates leads has to solve this first, because content that ranks is content that gets found and content that gets found is content that can convert. This works in a few concrete ways: Demand detection. The AI scans what people are already asking, searching, and commenting about in your niche trending questions, recurring pain points, common objections and surfaces those as content ideas before you even open a blank draft. Intent-matched drafting. Instead of one generic post, the AI tailors the angle to the intent behind the need: informational ("how does this work"), comparison ("X vs Y"), or ready-to-buy ("where can I get this"). Each intent type gets written and formatted differently because each one ranks and converts differently. Keyword and topic alignment. Captions, hashtags, and even video hooks get checked against what's actually being searched, so a post isn't just creative it's discoverable. Feedback loop from performance. Every post's ranking and engagement data feeds back into the model, so the next batch of content gets sharper at anticipating what people need instead of guessing. The result: your content shows up when someone is already looking for an answer which is exactly the moment a lead is easiest to capture. How AI Schedulers Actually Generate Leads Smart content generation tuned for conversion Instead of generic captions, AI models analyze what has driven engagement, clicks, and replies in your niche, then draft posts designed to prompt action a comment, a DM, a link click not just a like. Small wording shifts (a question instead of a statement, a clear CTA instead of a vague sign-off) measurably change how many people respond Optimal timing based on real audience behavior Rather than posting on a fixed schedule, AI tracks when your specific followers are actually active and adjusts posting windows automatically. More eyeballs at the right moment means more chances for someone to raise their hand. Automated comment and DM triage This is where the real lead-gen magic happens. AI can scan incoming comments and messages, flag high-intent language ("how much," "do you ship to," "is this available"), and either respond instantly or route the conversation to a human. A comment on a Tuesday post can become a qualified lead in your CRM by Wednesday morning without anyone manually monitoring the feed. Built-in lead capture flows Many platforms now let you attach lightweight forms, quiz-style DMs, or link-in-bio funnels directly to scheduled posts. The post itself becomes the top of a mini funnel rather than a dead end. Performance data that sharpens targeting over time Every post produces data: who engaged, what they clicked, whether they converted. AI feeds this back into future content decisions, so your lead quality improves with every cycle instead of staying flat. Why This Matters for Small Teams and Solo Marketers Lead generation used to require a stack of separate tools a scheduler, a chatbot, a CRM, an analytics dashboard all stitched together manually. AI-powered schedulers are collapsing that stack. A single tool can now: Draft and schedule content Post at the ideal time for each platform Detect buying signals in real time Capture and hand off leads automatically Report on what's actually working That's a meaningful shift, especially for small businesses and solo marketers who don't have a full growth team to manage every touchpoint. What to Look for If You're Choosing a Tool Not every scheduler with "AI" in the name does this well. When evaluating options, look for: Intent detection, not just sentiment analysis the tool should be able to tell "interested buyer" apart from "casual fan" Native integrations with your CRM or email tool, so leads don't sit stranded in a social inbox Transparent analytics showing the path from post to lead, not just vanity metrics like reach Human handoff options so hot leads reach a real person quickly The Bottom Line Scheduling was always the entry point, not the destination. The tools built for it have simply grown up, using AI to turn everyday content into a steady, low-effort source of qualified leads. If your current scheduler is only saving you time on publishing, it's worth asking what else it could be doing for your pipeline.
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Cover image for AI Outbound Calling Agent Vapi
AI Outbound Calling Agent Vapi AI Setup & Integration for Real Estate Leads Most real estate leads go cold not because they weren't interested, but because nobody called them back fast enough, or the follow-up stopped after one or two tries. That's the gap I fix. I build and set up AI voice agents (using Vapi AI) that call your leads automatically right when they come in, and again on a schedule if they don't answer or don't book. This isn't a generic chatbot bolted onto your CRM. It's a voice agent trained on how your business actually talks to leads, connected directly into your pipeline so every call, answer, and outcome gets logged where you can see it. I have set this up before for real estate teams and agents, so I know where the calls usually break down and what actually needs to be automated versus what still needs a human touch. What I set up for you: Vapi AI voice agent built around your real estate scripts (qualifying buyers/sellers, booking showings, confirming appointments, handling objections) Outbound calling flows so new leads get called within minutes, not hours Automatic re-attempts for leads who don't pick up no lead sits untouched Integration into your CRM (GoHighLevel or whatever you're running) so call outcomes update your pipeline automatically Call transcripts and summaries so you know exactly what was said, without listening to every recording Basic reporting so you can see call volume, answer rates, and where leads are dropping off What I need from you to get started: Access to your CRM (or details on what you're currently using) Your current call script or a sense of how you talk to leads Lead source info (where leads are coming from, volume, etc.) If you're not sure whether your current setup even needs this, happy to hop on a call and look at what's actually happening with your leads first no pressure either way.
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Abdulhamid Taofik's avatar
Abdulhamid Taofik
Lagos, Nigeria
Digital Marketing Expert and Workflow Professional
5.0
Rating
6
Followers
Digital Marketing Expert and Workflow Professional
Cover image for facebook ads campaign
facebook ads campaign
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Cover image for Just wrapped the full website
Just wrapped the full website design for Whitney Parker Strategic Ops Group LLC — a US-based strategic operations consulting company. 🇺🇸 Built entirely inside GoHighLevel to match a premium navy, gold and cream brand identity. 6 pages delivered: 🖥️ Homepage 📋 Services page 👤 About Us page 📞 Contact Us page 🔒 Privacy Policy 📄 Terms & Conditions Everything built A2P compliant from day one opt-in forms, SMS consent checkboxes, privacy policy and terms all structured to pass carrier review. The brief was clear the site needed to feel like a premium executive consulting brand, not a tech startup or AI agency. Every section, font choice, color and layout decision was made with that in mind. Clean. Structured. Scalable. 🏆 #GoHighLevel #WebDesign #GHL #BrandDesign #Freelancing #DigitalMarketing #AutomationSystems
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Cover image for Currently in the middle of
Currently in the middle of building something pretty cool 🔧 A client came to me with a real problem — they were manually copying lead data from GoHighLevel into a spreadsheet every single day. Every call booked, every no-show, every closed deal — all done by hand. So I'm building them a fully automated lead tracking system: ✅ GHL webhooks firing on every pipeline event ✅ Google Apps Script receiving the data in real time ✅ One row per contact in Google Sheets — automatically updated ✅ All KPIs attributed to the original lead creation date (not the event date) Just got the contact creation working and data is already flowing into the sheet automatically. Still working through appointment tracking and pipeline stage updates — but the foundation is solid. When it's done, they'll have a live funnel dashboard with zero manual input. And the best part? It's fully reusable as a template for any future client. This is exactly the kind of automation work I love — turning manual headaches into systems that just run. If your agency is still copying CRM data into spreadsheets manually, let's talk 👇 #GoHighLevel #Automation #GHL #GoogleSheets #AIAutomation #FreelanceLife #DigitalMarketing
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I built an automation that reads a PDF the moment it lands in Google Drive — and logs the data straight into Google Sheets. No manual copy-paste. No human error. Just clean, structured data. Here's how the n8n workflow works: 1️⃣ Google Drive Trigger — fires the moment a new file is created 2️⃣ Download File — pulls the file directly into the workflow 3️⃣ Extract from File — reads and extracts text from the PDF 4️⃣ Basic LLM Chain (OpenAI) — uses AI to understand and structure the extracted content 5️⃣ Structured Output Parser — formats the AI response into clean, consistent data 6️⃣ Append Row in Sheet — writes the final data into Google Sheets automatically This is perfect for: → Invoice processing → CV/Resume screening → Form submission logging → Any business receiving PDFs regularly The entire pipeline runs in seconds — zero manual input required. If your business still has someone manually reading PDFs and typing data into spreadsheets, you're losing time and money every single day. This can be built and deployed for your team in less than 48 hours. DM me "PDF" and let's talk. 👇 #n8n #AIAutomation #WorkflowAutomation #NoCode #Productivity #GoogleSheets #OpenAI #Freelance
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Oluwatosin Adeyera's avatar
Oluwatosin Adeyera
Lagos, Nigeria
ROI-Focused Marketing Strategist | Digital Marketer
5.0
Rating
2
Followers
ROI-Focused Marketing Strategist | Digital Marketer
Cover image for Scaled Fitness Equipment Sales with 4.7x ROAS
Scaled Fitness Equipment Sales with 4.7x ROAS
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Cover image for Generating Qualified Leads via Meta Ads
Generating Qualified Leads via Meta Ads
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Cover image for Fueling Growth with Smarter Search Ads
Fueling Growth with Smarter Search Ads
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Cover image for Lead Generation for MyThrive
Lead Generation for MyThrive
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Habiquell 's avatar
Habiquell
Lagos, Nigeria
High-Converting Funnels, Web Design & Video Ads.
New to Contra
High-Converting Funnels, Web Design & Video Ads.
Cover image for Paid Ads
Paid Ads
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Cover image for Website Audit for best performance
Website Audit for best performance
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Shopify Store Sales
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Shopify Store Setup
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Emmanuel Okpara's avatar
Emmanuel Okpara
Lagos, Nigeria
Generated $90K+ revenue with Facebook & IG ads
New to Contra
Generated $90K+ revenue with Facebook & IG ads
Cover image for This is not theory—this is
This is not theory—this is execution. Every result shown represents real campaigns managed, optimized, and scaled to generate significant revenue. From testing creatives to building high-converting funnels, the focus remains simple: results, ROI, and growth.
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Cover image for Real campaigns. Real data. Real
Real campaigns. Real data. Real revenue. Every result here reflects proven ad strategies designed to scale brands and maximize ROI.
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Cover image for These are real results from
These are real results from campaigns managed across multiple niches. Each outcome is backed by data, strategy, and continuous optimization—ensuring clients don’t just run ads, but build sustainable and profitable systems.
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Cover image for These are real results from
These are real results from campaigns managed across multiple niches. Each outcome is backed by data, strategy, and continuous optimization—ensuring clients don’t just run ads, but build sustainable and profitable systems.
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