I'll change the way you think about Google Ads...
Don't be GOLD FISH, read it through!!!
A friend called me recently in a total panic. He'd just spent $3,000 on Google Ads and got absolutely nothing back. Zero leads. Zero sales. Just gone. And of course, his conclusion was "Google Ads is dead."
I hear this a lot. And honestly, I get why people believe it. But let's actually talk about what's true here, because there's a real difference between "Google Ads doesn't work" and "MY Google Ads didn't work", and almost everyone mixes those two up.
Here's the honest part first: Google Ads has genuinely gotten harder. More competition, higher costs per click, way more automation, less manual control than it used to have. If you're running it the same way you did 5 years ago, you will lose money. That part is real, not made up.
But here's what actually happened when I looked into his account, and it's the same pattern I see over and over:
→ No conversion tracking set up at all. Google was spending completely blind, no idea what was actually working.
→ Broad match keywords on a tiny budget, so ads were showing to people with barely any relevant intent.
→ Generic ad copy, the kind that could describe literally any business in any industry.
→ Zero negative keywords, zero ad extensions.
→ The campaign ran for 6 weeks and nobody had looked at the search terms report once.
None of that is Google's fault. That's a setup problem, and setup problems are fixable.
Here's the thing that really gets me: most people who say "Google Ads doesn't work" tested one bad setup, once, for a few weeks, and quit. That's like going to the gym twice, not seeing abs, and telling everyone fitness is a scam. Nobody thinks that way about fitness, everyone accepts it takes skill and consistency. Google Ads is exactly the same. It's a skill. It can be learned. It just LOOKS deceptively simple from the outside, and that's exactly what traps people.
And honestly, some of what Google's automated over the years is genuinely good, smart bidding can process signals no human could ever track manually. The automation isn't the problem. The problem is people hand control over to the algorithm before giving it anything useful to actually learn from. Like hiring a great chef and handing them an empty fridge.
Here's what we actually did to fix my friend's account, none of it cost extra:
✓ Set up proper conversion tracking for the first time
✓ Went through the search terms report and built a real negative keyword list
✓ Rewrote the ad copy to speak to an actual specific problem, not generic fluff
✓ Tightened match types
✓ Added sitelinks, callouts, a location extension
Same budget. Same platform. Within 6 weeks, more leads than the previous 6 months combined.
The platform didn't change. The approach did.
Here's the real takeaway: if you tried Google Ads once and it flopped, don't write off the platform, write off the version of yourself that ran it that first time. You know more now. Most competitors are still stuck obsessing over match types and bid tweaks while ignoring whether their offer or landing page is even any good. If you're willing to actually understand this at a strategic level instead of just clicking buttons, you're already ahead of most people running ads right now.
Follow along, more real breakdowns like this coming. 👀
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A store is only as good as what it sells, and what happens after launch. I built Honey Hole Pet Emporium on Shopify and stayed on to manage and grow it, not just hand it off. Since then, monthly sales have climbed from £4,892 to £34,782, a 611% increase, with orders up 582% and returning customers nearly doubling as a share of buyers, up 45%. Along the way, conversion rate improved from 2.34% to 2.55%, proof the growth wasn't just more traffic, but a better-converting store. Screenshots below are unedited, pulled directly from the store's Shopify Analytics dashboard.
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KEYWORD RESEARCH IS NOT JUST AN SEO TASK. IT IS THE FOUNDATION OF YOUR DIGITAL PRESENCE.
Most business owners want their website to appear on Google.
They invest in a beautiful website.
They create social media pages.
They publish blog posts.
They even run ads.
But here is the question many businesses never ask: “Are we creating content around what our potential customers are actually searching for?”
That is where keyword research comes in.
Think about it this way.
Your customer has a problem.
They go to Google and type:
“best real estate agent in Lagos”
“affordable web designer in Nigeria”
“how to get more customers online”
“best digital marketing agency for small businesses”
If your website, content, and digital assets are optimized around the right search terms, you have a better opportunity to put your business in front of that person at the exact moment they need what you offer.
But without proper keyword research, you could spend months creating content that nobody is searching for.
And that is one of the biggest mistakes businesses make online.
Why keyword research matters:
1. It helps you understand your customers
Keywords reveal the questions, problems, needs, and intentions of your target audience.
2. It helps you build the right content
Instead of guessing what to post, you create content based on actual search demand.
3. It improves your SEO strategy
You can optimize your website pages, blog posts, product descriptions, headings, and other content around relevant search terms.
4. It helps you discover less competitive opportunities
You don't always need to fight for the biggest keywords.
Sometimes, highly specific long tail keywords can bring you visitors who are much closer to making a buying decision.
5. It connects your business with search intent
There is a huge difference between someone searching:
“what is SEO?”
and someone searching:
“SEO agency for small business in Lagos.”
The first person may be researching.
The second person may be looking for someone to hire.
That difference matters.
Your digital presence should not simply be visible.
It should be visible to the right people, searching for the right things, at the right stage of their buying journey.
So before you publish another blog post, redesign another website page, or create another piece of content, ask yourself:
“What keywords are my potential customers actually using?”
Because when you understand what your audience is searching for, you stop creating content based on assumptions and start building your digital presence around real demand.
Want to know whether your website is targeting the right keywords and opportunities?
Send me a DM with “KEYWORD AUDIT” and let's identify the search opportunities your business could be missing.
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I’m open to work, and I’m actively looking for my next project.
I’m putting this out here because I know someone in my network may be looking for exactly what I do.
I’m a Shopify and eCommerce freelancer specializing in:
• Shopify store design and redesign
• Landing pages and conversion optimization
• Product and collection setup
• SEO and performance improvements
• Email marketing and automation
• eCommerce marketing strategy
I’ve spent years helping businesses improve their online presence, and I’m ready to put that experience to work on a new project.
I’ll also be honest about something.
Sometimes I speak with business owners who have been burned by previous freelancers or agencies. They’re understandably cautious, and I completely respect that.
But I also know the frustration of being judged for work I didn’t do.
So rather than trying to convince anyone with promises, I’d rather earn trust through the work itself.
Right now, I’m available for paid projects, short-term work, ongoing work, or collaboration opportunities.
If you or someone you know needs help with a Shopify store, website, eCommerce project, or digital marketing, please send me a DM or tag them below.
And if you don’t need my services but know a business owner who might, a referral could genuinely make a difference for me right now.
I’m ready to work.
Let’s build something.
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Designed and developed a modern SaaS website for Makro, an AI-powered financial clarity platform built to help founders and small teams understand their cash position, control spending, track invoices, and forecast what comes next.
The challenge was to communicate a sophisticated financial product without making the experience feel complicated or overly technical. The website needed to make concepts like cash flow, runway, forecasting, expenses, invoices, and financial insights immediately understandable while positioning Makro as a modern alternative to spreadsheet-heavy financial management.
The homepage establishes the product proposition immediately with a clear focus on helping businesses understand their cash and plan ahead with AI. Interactive dashboard visuals then give visitors a visual preview of the platform, showing projected balances, financial trends, transactions, and key financial information before they even sign up.
A major focus was product storytelling through UI/UX. Instead of relying on long explanations, the website uses realistic product interfaces to demonstrate how Makro works. Visitors are introduced to capabilities such as smart expense categorization, bank synchronization, AI-generated financial insights, invoice tracking, upcoming-bill detection, and anomaly detection.
The website also breaks down Makro's core financial intelligence into clear user benefits. Users can monitor projected balance and runway, understand what drives revenue, track recurring commitments and upcoming payments, and measure business progress over time. This creates a strong connection between product features and the real financial decisions founders need to make.
From a visual design perspective, the experience combines clean SaaS layouts with bold typography, high-contrast sections, product mockups, subtle interface details, and carefully structured content blocks. The dark sections create visual separation while allowing the financial dashboards and product interfaces to become the primary visual focus.
The website also incorporates a strong conversion architecture. Visitors move naturally from understanding the problem, to exploring the product, to reviewing features, pricing, customer stories, FAQs, and finally taking action. Pricing is presented through clearly differentiated plans, while testimonials demonstrate how the platform can help businesses improve cash visibility, planning, and financial decision-making.
The testimonial section reinforces the product's positioning around practical business outcomes, including reducing dependence on spreadsheets, improving cash visibility, identifying cash gaps earlier, and making more confident hiring and spending decisions.
The result is a polished, conversion-focused SaaS website that combines AI product positioning, financial dashboard storytelling, SaaS UI/UX, feature visualization, pricing presentation, social proof, and responsive web design into a cohesive digital experience.
Key Focus Areas:
• SaaS Website Design
• AI Finance Product Website
• FinTech UI/UX Design
• SaaS Product Marketing Website
• Dashboard & Product Visualization
• AI-Powered Product Positioning
• Financial SaaS Website Architecture
• Feature & Benefit Presentation
• Pricing Page Design
• Customer Testimonials & Social Proof
• Conversion-Focused UX
• Responsive Web Design
• Product Storytelling
• Financial Dashboard Presentation
• Modern SaaS Brand Experience
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Strong brands don’t start with trends, they start with intentional design.
This mark explores balance:
• Precision vs. personality
• Modern structure vs. timeless form
• Simplicity with depth
As a logo designer, my focus isn’t just making things “look good.”
It’s about creating identities that signal credibility, clarity, and confidence the moment they’re seen.
Whether you’re:
– Launching a new brand
– Repositioning for a higher-value market
– Or refining your visual identity to match your growth
Your logo should work as hard as you do.
If you’re ready for branding that feels premium, strategic, and built to last, let’s collaborate.
📩 Available for logo & brand identity projects on Contra.
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