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Ola Mike Esan's avatar
Ola Mike Esan
Lagos, Nigeria
Facebook(Meta) & Google Ads Expert | AI Automation
5.0
Rating
13
Followers
Facebook(Meta) & Google Ads Expert | AI Automation
Cover image for Okay so I need to
Okay so I need to talk about how I'm making UGC ads now, because it's honestly kind of ridiculous how easy this has gotten. If you've ever tried to get UGC ads made, you know the pain. Booking actors, briefing agencies, waiting days, paying way more than you wanted to. I used to think that was just... the cost of doing business. Turns out it's not anymore. Here's what I've been doing instead, the whole thing runs inside one Claude conversation. No creative tools, agency, or ten tabs open at once. Just two connections: Meta and Arcads. Let me break down how it works. Step 1: Research first, always Before generating a single ad, I use Claude and other Premium tools to pull my top performing ads from the last 30 days, then search the web for what's currently working best in my product category. What creative formats are getting impressions, what hooks are driving engagement, and what patterns keep showing up in winning ads. And this is the step almost everyone skips. It's exactly why so many AI-generated ads flop, people jump straight to generation with zero signal on what actually converts. Research first means your first test isn't a guess. It's informed. Step 2: Turn research into scripts Once I've got the research, I hand it to Claude with a specific brief: act as a senior performance marketer, here's my product, here's who it's for, here's the platform. Then I ask for scripts built around real pain points, hook, problem, solution, proof, CTA, all timed out. And I get Claude to score each one and only keep the ones that actually hit. This part used to take me hours of back and forth with a copywriter. Now it's minutes. Step 3: Generate the actual creative So this is where Arcads comes in, it's basically got every major AI video/image model in one place, so I'm not paying for five different subscriptions. I generate an actor image first (with my product reference attached so nothing gets weird or off-brand), approve it, then turn it into a video with the script from step 2 dropped straight in. Small tip that saved me a lot of wasted spend: always fix issues at the image stage, before it becomes a video. It's way cheaper, and way faster. Step 4: Launch without leaving the chat Once the videos are ready, I'll upload them straight to my Meta account through the same conversation. Then I just tell Claude what I want, campaign objective, budget, targeting, in plain language. No Ads Manager or manual setup. And here's the part that actually changes how you test: after a few days, I just ask Claude which ad is performing best and to show me why. It pulls the live data and explains it in plain English. No exporting reports, no spreadsheets. Step 5: Double down Once I know the winner, I ask for more variations of it, same actor, new scripts and the loop just keeps going. Every single round gets a little smarter than the last. The honest truth is this doesn't just save time, it changes the economics entirely. You're not paying agency rates, you're not waiting on turnaround times, and you're testing with actual data. If you're not at a scale where an agency makes sense yet, this is genuinely one of the best ways to get high output without needing a big team or a big budget. Don't forget to hit follow, I'm breaking down a new ad strategy or workflow every week, and you don't want this to be the last one you catch. 👀
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301
Cover image for Ad Management & Campaigns (Facebook | Google-YouTube).
Ad Management & Campaigns (Facebook | Google-YouTube).
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28
Cover image for Facebook Ads Targeting Just Changed!
Facebook Ads Targeting Just Changed! Here's What It Means… Meta just quietly rolled out a new AI targeting feature, and I think it's more interesting for where it's heading than what it actually does right now. Let me break it down. Inside Ads Manager, at the ad set level under detailed targeting, some accounts now have a new option: "Describe your audience." Instead of manually scrolling through interest categories trying to guess the right ones, you literally write a description, up to 2,000 characters, of who your ideal customer is, and Meta's AI generates relevant detailed targeting suggestions based on that. For example: "small to medium business owners currently running their own Meta ads" or "in-house performance marketers running ads for large corporations." You paste that in, hit generate, and it spits out targeting categories that match. Full disclosure, when I tested this live, it was buggy and didn't generate anything. Worth flagging because new Meta features often roll out rough before they're stable. But I'd tested it earlier and it worked fine, and honestly the suggestions were solid, it even surfaced targeting options I didn't know existed, despite having run ads on my own business for years. Here's the honest take on where this stands right now: in its current form, it's mostly just a time-saver. It helps you find relevant categories faster and might unearth options you'd missed. But detailed targeting itself has become far less influential in how Meta actually decides who sees your ads compared to a few years ago, everything you select is treated more as a "suggestion" than a hard rule these days. But here's why I think this feature actually matters long-term: I'm confident this evolves into something bigger. Right now, your description gets translated into pre-existing categories. Eventually, I'd expect Meta to skip that translation step entirely and target directly off your description , letting you get incredibly specific instead of being boxed into broad existing categories. Think about the difference between "people interested in marketing" (a huge, vague category) versus "in-house performance marketers running Meta ads for large corporations" (a tiny, precise group that's exactly who you want). If Meta can eventually target that specifically, you could reach far fewer people, spend less overall, and get equal or better results, because you're not paying to reach anyone outside your actual audience. This would likely mean higher cost per impression for that hyper-specific audience (great for Meta's revenue), but potentially much stronger ROI for advertisers who know exactly who they're trying to reach. Worth keeping an eye on. If your account has this feature, it costs nothing to test it and see what it surfaces, even in its current limited form, it might reveal targeting options you've been missing. Follow along, I'll keep you updated as this rolls out further. 👀
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158
Cover image for I'll change the way you
I'll change the way you think about Google Ads... Don't be GOLD FISH, read it through!!! A friend called me recently in a total panic. He'd just spent $3,000 on Google Ads and got absolutely nothing back. Zero leads. Zero sales. Just gone. And of course, his conclusion was "Google Ads is dead." I hear this a lot. And honestly, I get why people believe it. But let's actually talk about what's true here, because there's a real difference between "Google Ads doesn't work" and "MY Google Ads didn't work", and almost everyone mixes those two up. Here's the honest part first: Google Ads has genuinely gotten harder. More competition, higher costs per click, way more automation, less manual control than it used to have. If you're running it the same way you did 5 years ago, you will lose money. That part is real, not made up. But here's what actually happened when I looked into his account, and it's the same pattern I see over and over: → No conversion tracking set up at all. Google was spending completely blind, no idea what was actually working. → Broad match keywords on a tiny budget, so ads were showing to people with barely any relevant intent. → Generic ad copy, the kind that could describe literally any business in any industry. → Zero negative keywords, zero ad extensions. → The campaign ran for 6 weeks and nobody had looked at the search terms report once. None of that is Google's fault. That's a setup problem, and setup problems are fixable. Here's the thing that really gets me: most people who say "Google Ads doesn't work" tested one bad setup, once, for a few weeks, and quit. That's like going to the gym twice, not seeing abs, and telling everyone fitness is a scam. Nobody thinks that way about fitness, everyone accepts it takes skill and consistency. Google Ads is exactly the same. It's a skill. It can be learned. It just LOOKS deceptively simple from the outside, and that's exactly what traps people. And honestly, some of what Google's automated over the years is genuinely good, smart bidding can process signals no human could ever track manually. The automation isn't the problem. The problem is people hand control over to the algorithm before giving it anything useful to actually learn from. Like hiring a great chef and handing them an empty fridge. Here's what we actually did to fix my friend's account, none of it cost extra: ✓ Set up proper conversion tracking for the first time ✓ Went through the search terms report and built a real negative keyword list ✓ Rewrote the ad copy to speak to an actual specific problem, not generic fluff ✓ Tightened match types ✓ Added sitelinks, callouts, a location extension Same budget. Same platform. Within 6 weeks, more leads than the previous 6 months combined. The platform didn't change. The approach did. Here's the real takeaway: if you tried Google Ads once and it flopped, don't write off the platform, write off the version of yourself that ran it that first time. You know more now. Most competitors are still stuck obsessing over match types and bid tweaks while ignoring whether their offer or landing page is even any good. If you're willing to actually understand this at a strategic level instead of just clicking buttons, you're already ahead of most people running ads right now. Follow along, more real breakdowns like this coming. 👀
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304
Digital Marketer(2)
Emmanuel Godspower's avatar
Emmanuel Godspower
Lagos, Nigeria
Creative graphic designer specializing in impactful branding
5.0
Rating
13
Followers
Creative graphic designer specializing in impactful branding
Cover image for Omizzy Press Kit Design
Omizzy Press Kit Design
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9
Cover image for ChopBeta Brand Identity Design
ChopBeta Brand Identity Design
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12
Cover image for Be Magnified Wellness Branding
Be Magnified Wellness Branding
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10
Cover image for The Album Club Logo Design
The Album Club Logo Design
0
8
Digital Marketer(2)
Omojola Ifedayo's avatar
Omojola Ifedayo
Lagos, Nigeria
SEO & Social Media Marketing Expert
SEO & Social Media Marketing Expert
Cover image for FINANCIAL RISK MANAGEMENT FOR SMALL BUSINESSES
FINANCIAL RISK MANAGEMENT FOR SMALL BUSINESSES
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13
Cover image for TheNewspaperStand
TheNewspaperStand
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6
Cover image for STRATEGIES FOR OVERCOMING CHALLENGES FACED BY STARTUPS AND SMEs
STRATEGIES FOR OVERCOMING CHALLENGES FACED BY STARTUPS AND SMEs
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11
Cover image for Project Overview: Created a customer testimonial
Project Overview: Created a customer testimonial campaign for Ekesquare designed to build trust, increase brand credibility, and emotionally connect with busy working-class audiences. The campaign focused on telling the story of a small business owner who struggled with the stress of market shopping, time management, and keeping her home stocked before using Ekesquare’s delivery service. The objective was to position Ekesquare as a convenient and reliable solution for busy individuals, families, and business owners who want easier access to foodstuff at real market prices without the stress of going to the market. Responsibilities: • Wrote the testimonial copy and campaign messaging • Developed the content hook and storytelling angle • Structured the content for Instagram engagement and conversions • Aligned the messaging with Ekesquare’s brand tone and audience behavior • Created emotionally relatable content focused on convenience and lifestyle improvement Creative Strategy: The content used emotional storytelling and relatable everyday challenges to make the audience see Ekesquare not just as a foodstuff platform, but as a support system that simplifies daily life. Campaign Goal: To strengthen customer trust, improve audience connection, and encourage more people to consider Ekesquare for stress-free foodstuff shopping and delivery.
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19
Digital Marketer(3)
Daramola Joshua's avatar
Daramola Joshua
Agege, Nigeria
Visual Designer turning bold ideas into impactful visuals.
Visual Designer turning bold ideas into impactful visuals.
Cover image for Fragvest Ltd SM and Blogpost Designs
Fragvest Ltd SM and Blogpost Designs
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1
Cover image for Social Media Design
Social Media Design
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3
Cover image for Dchat Branding
Dchat Branding
1
2
Cover image for Kwara Krea8
Kwara Krea8
1
3
Digital Marketer(2)
Ayomide Adeji's avatar
Ayomide Adeji
Lagos, Nigeria
Experienced Copywriter & Social Media Manager
Experienced Copywriter & Social Media Manager
Cover image for Graphics design samples
Graphics design samples
0
7
Cover image for Social Media Manager at TT_STYLED
Social Media Manager at TT_STYLED
0
16
Cover image for Social Media Manager & Community Manager at Drbills' Academy
Social Media Manager & Community Manager at Drbills' Academy
0
31
Cover image for Followers growth
Followers growth
0
9
Digital Marketer(3)
PLEASANT OLANREWAJU's avatar
PLEASANT OLANREWAJU
Lagos, Nigeria
Content Writer & Social Media Manager✨
Content Writer & Social Media Manager✨
Cover image for SOCIAL MEDIA MARKETER
SOCIAL MEDIA MARKETER
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32
Cover image for COPYWRITING
COPYWRITING
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11
Cover image for FACEBOOK/INSTAGRAM MARKETER
FACEBOOK/INSTAGRAM MARKETER
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24
Cover image for SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA MANAGEMENT
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25
Digital Marketer(3)