Freelancers using Mixpanel in KyivFreelancers using Mixpanel in Kyiv
Want a Mobile App UI UX Design that scales and converts?🚀
$10k+
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4.8
Rating
374
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Want a Mobile App UI UX Design that scales and converts?🚀
Cover image for 🚨 MORE RECOMMENDATIONS CAN MAKE
🚨 MORE RECOMMENDATIONS CAN MAKE A TRAVEL APP WORSE. 01/30 MOBILE APP GROWTH TIPS I’m starting a new series: 30 mobile products → 30 growth decisions. Not about UI tricks. About product decisions that can actually change retention, activation, and user behavior. The first case is travel. 🌍 Most travel apps optimize supply. The real bottleneck is confidence. Users already have no shortage of places to discover. Google Maps, TikTok, Instagram, blogs, saved lists. There are already more options than they can realistically use. So adding more recommendations often does not create more value. It creates decision entropy. In Veya, I shifted the core loop. Not: discover → browse → save But: context → decision → successful experience → trust → delegation Weather, time, location, energy level, taste, previous saves and skips are not just personalization data. They are a mechanism for reducing uncertainty. If the product repeatedly answers “What is actually worth doing today for me?” well enough, it stops being a catalog. It becomes a decision layer. And that creates a stronger retention loop: more usage → more context → better decisions → more trust → more delegation → more usage 💡 GROWTH TIP #01 DON’T MAXIMIZE RECOMMENDATIONS. MAXIMIZE HOW MUCH OF THE DECISION USERS ARE WILLING TO DELEGATE TO YOUR PRODUCT. That is when personalization becomes a real growth mechanism, not just another feature. Day 1/30 Veya Mobie App Redesign 29 more product decisions are coming around gamification, personalization, retention, monetization, and AI driven growth. 🚀 If this is your kind of topic, see you in #02. #MobileAppGrowth #ProductStrategy #Gamification #Personalization #MobileUX #Asol_design #ProductDesign
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I'm your go-to expert for all things paid advertising
1x
Hired
2
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I'm your go-to expert for all things paid advertising
Cover image for Facebook Ads and Google Ads
Facebook Ads and Google Ads Media Buyer | Digital Strategy Client Goal: The client, a ticket selling business, sought to boost purchases and harness the potential of digital advertising to expand its customer base and revenue streams. My Contribution: As the digital marketing ads specialist, I spearheaded the efforts to achieve the client's goal of increasing purchases and leveraging digital advertising platforms effectively. Implementation of Tracking: I initiated robust tracking mechanisms to monitor and analyze user behavior, allowing us to gain insights into the customer journey and optimize advertising campaigns accordingly. Defined Media Strategies for Meta and Google Ads: Recognizing the significance of both Meta (formerly Facebook) and Google Ads in reaching target audiences, I crafted tailored strategies for each platform. These strategies encompassed audience segmentation, ad formats, budget allocation, and messaging to maximize campaign effectiveness. Tested Different Optimization Models: To enhance campaign performance and drive conversions, I experimented with various optimization models, including bid strategies, ad placements, and targeting parameters. Through rigorous A/B testing and data analysis, we refined our approach to optimize ad delivery and maximize return on ad spend (ROAS). Balanced Awareness and Performance Activities: Acknowledging the importance of building brand awareness while driving conversions, I orchestrated a strategic mix of awareness and performance campaigns (client's request). While awareness campaigns aimed to broaden the brand's reach and visibility, performance activities were meticulously crafted to drive immediate actions and purchases. Project Success Summary: Through collaborative efforts and strategic execution, the project yielded remarkable success in unlocking the potential of digital advertising for the client's ticket selling business. Significant Increase in Purchases: The implementation of targeted media strategies and optimization techniques resulted in a substantial uptick in purchases, exceeding the client's expectations and revenue targets. Enhanced Campaign Performance: By continuously refining our approach and leveraging data-driven insights, we achieved heightened campaign performance metrics, including improved CPP and ROAS. Expanded Customer Reach and Engagement: Our comprehensive digital advertising initiatives enabled the client to reach and engage with a broader audience segment, fostering brand loyalty and driving repeat purchases. (Email marketing was also suggested and let do great amount of purchases from loyal clients) Positive ROI and Business Growth: The successful execution of the digital advertising campaigns translated into a positive return on investment (ROI) for the client, laying the foundation for sustained business growth and market expansion. In conclusion, the collaborative efforts and strategic initiatives undertaken to unlock digital advertising success for the ticket selling business exemplify the transformative impact of effective digital marketing strategies in achieving business objectives and driving tangible results. As the digital marketing ads specialist, I am committed to delivering excellence and driving measurable outcomes for our clients, and I am confident that our continued partnership will pave the way for continued success and innovation in the digital landscape.
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