Creative Direction Projects in Kitchener

Creative Direction Projects in KitchenerCreative Direction Projects in Kitchener

BÜCHA | Brand Identity Case Study

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Cover image for Digital World Design for a Philosopher's YouTube Intro

Digital World Design for a Philosopher's YouTube Intro

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Cover image for Transforming Isolation to Connection: A Cinematic AI Journey

Technology isn't just about tools; it's about the bridges we build. For the #MorphicChallenge, I wanted to tell a story about connection. In this cinematic spot, we follow a man's journey from a quiet, isolated moment to the vibrant heartbeat of the city-reminding us that through the right lens, we are never truly alone.This piece was created using Morphic AI for the visuals, with careful editing to capture the emotional transition. • Directed & Edited by me • Visuals: Morphic AI • Hashtags: #MorphicChallenge #AIArt #Cinematic #Storytelling

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Cover image for This project reminded me why I love branding. Not because of...

This project reminded me why I love branding. Not because of the logo design—but because of everything that comes after it. I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful. 🔗 View Full Project (https://dribbble.com/shots/27617566-Stolen-Summer-Swimwear-Brand-Identity-Packaging?utm_source=Clipboard_Shot&utm_campaign=brandingbyel&utm_content=Stolen%20Summer%20%E2%9C%A6%20Swimwear%20Brand%20Identity%20%26%20Packaging&utm_medium=Social_Share&utm_source=Clipboard_Shot&utm_campaign=brandingbyel&utm_content=Stolen%20Summer%20%E2%9C%A6%20Swimwear%20Brand%20Identity%20%26%20Packaging&utm_medium=Social_Share) Which mockup is your favorite? 👀

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Cover image for Shining Danger – Primal Elegance in Motion

Shining Danger – Primal Elegance in Motion

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Cover image for AI gave ideas. Human judgment

AI gave ideas. Human judgment built the brand. For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction. I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion. The biggest decision was knowing what to keep, what to change, and what to throw away. That's the part of design that will never change 🚀 Thanks @Envato and @Contra for the challenge! 💚

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Cover image for Possession – The Spirit Frame

Possession – The Spirit Frame

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