Illustration Projects in KhadkiIllustration Projects in KhadkiThis logo was designed for KartavyaPath Charitable Trust (KCT), a non-profit organization dedicated to education, community welfare, and social empowerment. The goal was to create a meaningful visual identity that reflects the organization's commitment to nurturing lives, creating opportunities, and building a brighter future for those in need. The logo prominently features the organization's name and initials, reinforcing its identity.
The concept combines symbolic elements that represent the trust's mission and values. The open book at the base signifies education, knowledge, and lifelong learning, while the three human figures illustrate unity, collaboration, and community support. The central figure represents individuals empowered through the organization's initiatives, while the upward-reaching figures holding green leaves symbolize growth, hope, sustainability, and positive transformation. The circular emblem conveys inclusivity, protection, and the continuous cycle of giving back to society. A palette of blue, red, and green was chosen to represent trust, compassion, vitality, and progress.
This project demonstrates my ability to create purpose-driven visual identities that communicate an organization's mission through thoughtful symbolism, balanced composition, and impactful branding, resulting in a logo that is both memorable and meaningful. This is a vibrant and modern juice branding project for Jack & Juice, focused on creating a fresh, energetic, and premium visual identity.
The design uses bold, fruit-inspired color palettesโorange for the citrus flavor and purple for blueberryโto instantly communicate taste and freshness. The floating fruits, leaves, and dynamic bottle angles add motion and liveliness, making the product feel refreshing and natural. Clean typography and minimal label layout keep the branding modern and easy to read, while the logo placement ensures strong brand recall.
Overall, the project highlights a fresh, healthy, and eye-catching beverage brand that stands out on shelves and appeals to a young, energetic audience. 
