Building Myntra's Social Media Playbook from Scratch
As part of the founding two-person social media team at Myntra (2012), I co-developed India's first social media strategy for a fashion e-commerce brand — covering platform strategy, influencer engagement, community building , Customer Response Time Efficiency and created content pillars and strategic organic social media strategy and direction. The work won the Franchisee India Award for Best Use of Social Media & Communication Strategy.
Tags: Brand Strategy, Social Media, E-commerce, Fashion
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