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Umer Farooq's avatar
Umer Farooq
Karachi, Pakistan
Logo & Brand Identity Designer
22
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Logo & Brand Identity Designer
Cover image for Drive – Eco Mobility Brand Identity Design
Drive – Eco Mobility Brand Identity Design
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Cover image for Hype Era – Youth Lifestyle Brand Identity
Hype Era – Youth Lifestyle Brand Identity
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Cover image for MAXES Branding The MAXES logo is
MAXES Branding The MAXES logo is built around a custom fluid monogram that forms the letter “M”, creating a distinctive and memorable brand mark. Instead of using sharp geometric lines, the logo uses smooth, flowing curves to symbolize adaptability, innovation, and continuous growth. The organic shape gives the mark a modern and futuristic appearance, while its seamless movement represents the idea of progress without limitations. The interconnected structure reflects unity, efficiency, and a brand that is constantly evolving. The glossy black finish combined with subtle metallic highlights adds a sense of luxury, sophistication, and premium quality, positioning MAXES as a confident and forward-thinking brand. The reflective surface enhances depth and dimension, making the logo feel dynamic and alive rather than static. Design Concept Letter M Monogram representing MAXES. Fluid curves symbolize flexibility, creativity, and innovation. Continuous flow reflects growth, momentum, and forward movement. Premium finish communicates excellence and high value. Minimal yet distinctive form ensures strong brand recognition across digital and print applications. Brand Personality Modern • Premium • Innovative • Dynamic • Future-Focused The result is a bold and elegant identity that transforms a simple initial into a memorable visual symbol, allowing MAXES to stand out with a strong, contemporary presence.
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Cover image for Premium Lifestyle Brand - GATTO Elegance
Premium Lifestyle Brand - GATTO Elegance begins with simplicity. This logo was crafted for a luxury lifestyle and beauty brand, combining minimal forms with a refined aesthetic to create a memorable visual identity. The symbol balances sophistication and modernity, making it versatile across packaging, social media, product labels, and premium brand experiences. A strong brand isn't just about looking beautiful—it's about creating recognition, trust, and lasting value. Every curve and detail in this mark was designed to reflect exclusivity, confidence, and timeless appeal. ✨ Minimal Design ✨ Luxury Aesthetic ✨ Premium Brand Identity ✨ Versatile & Memorable Designed to stand out with quiet confidence.
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