Raymond Lee Jewelers | Shopify E-commerce Website Development & SEO Growth
Project Overview
I worked on the Raymond Lee Jewelers e-commerce website, helping build and optimize its online presence in the luxury jewelry market. The goal was to create a professional, user-friendly shopping experience that showcased the brand's jewelry collections, strengthened its digital visibility, and helped turn website visitors into qualified leads and potential customers.
Beyond the website itself, I focused on building a strong foundation for long-term organic growth through strategic content planning, SEO optimization, and a customer-focused website experience.
What I Managed
1. Shopify Website Development & Store Setup
I worked on developing the e-commerce website on Shopify, focusing on creating a polished digital storefront that reflected the brand's luxury positioning. This involved organizing the website structure, improving product presentation, and ensuring visitors could navigate the store and explore its offerings with ease.
2. SEO Strategy & Website Optimization
I focused on improving the website's search visibility by aligning its content and structure with relevant search intent. My SEO work included keyword research, on-page optimization, metadata, content organization, and opportunities to strengthen the website's organic discoverability.
3. Content Marketing & Strategic Planning
I managed content planning with a focus on creating useful, relevant content around jewelry, diamonds, buying considerations, and related customer questions. The objective was to attract people actively researching jewelry products, build trust with potential buyers, and support the customer journey from discovery to inquiry.
4. Product & Category Content Optimization
I focused on making website content more informative and search-friendly while maintaining the brand's premium tone. This meant prioritizing clarity, relevant keywords, product discoverability, and content that helped customers make more informed purchasing decisions.
5. Conversion-Focused Website Experience
Traffic alone does not grow an e-commerce business. I also considered how visitors interact with the website, how easily they can find relevant products, and how the overall experience can encourage inquiries and purchase consideration.
Challenges & My Approach
One of the key challenges in luxury jewelry e-commerce is standing out in a competitive market where customers research products carefully before making high-value purchases.
My approach combined website development, SEO, and content strategy rather than treating them as separate activities. I focused on creating a strong website foundation, aligning content with search intent, improving product and category discoverability, and supporting the journey from organic search to customer inquiry.
Results & Business Impact
Within the first few months, the website began attracting increased traffic and generating incoming leads, demonstrating encouraging momentum for its online growth.
The project reflects my approach to e-commerce growth: building more than a visually appealing storefront by combining Shopify, SEO, content marketing, and conversion-focused thinking to support measurable business outcomes.
Skills & Services
Shopify E-commerce Website Development
E-commerce SEO
Keyword Research & Search Intent Analysis
On-Page SEO & Metadata Optimization
Content Strategy & Content Marketing
Product and Category Content Optimization
Website Structure & User Experience
Organic Traffic Growth
Lead Generation Strategy
Conversion-Focused Optimization
The goal: Build a stronger online presence for Raymond Lee Jewelers and create a foundation for sustainable organic traffic, customer inquiries, and e-commerce growth.
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Website SEO Strategy & Organic Growth For Pieceful Jigsaw!
I managed the website’s SEO strategy with a clear focus on improving search engine rankings, increasing organic traffic, and turning online visibility into measurable business results. From keyword research and on-page optimization to content improvements and search intent alignment, every effort was directed toward helping the website reach the right audience at the right time.
The goal was not just to rank higher on Google, but to attract potential customers who were actively searching for the services, convert that visibility into qualified leads, and support the client’s sales and revenue growth. By aligning SEO with business objectives, I helped build a stronger foundation for sustainable organic growth and long-term profitability.
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SEO, AEO & GEO Content Strategy | Search Visibility That Drives Growth
Search is evolving, and content needs to do more than rank on Google. It needs to answer questions, build authority, and make brands discoverable across traditional search engines and AI-powered platforms.
This portfolio showcases my approach to creating search-focused content that combines Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to help businesses strengthen their online visibility.
What I focus on:
SEO: Keyword research, search intent, on-page optimization, and content structured to improve organic visibility.
AEO: Clear, answer-focused content designed to address user questions and improve eligibility for featured snippets and answer-based search results.
GEO: Helpful, authoritative, well-structured content designed to improve a brand’s chances of being referenced in AI-generated responses.
Content Strategy: Creating valuable, reader-first content that aligns with business goals, audience needs, and search opportunities.
My goal is to create content that connects search visibility with real business outcomes—not just rankings and traffic, but relevance, authority, and opportunities for growth.
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5+ years of SEO experience. 100+ projects. Top Rated Plus on Upwork.
I turn websites into growth engines through SEO strategy, content, technical optimization, and search-focused execution.
From keyword research and content strategy to technical SEO, on-page optimization, website improvements, and AI-assisted content workflows, I’ve worked across competitive industries to help businesses build stronger organic visibility.
What I bring:
→ 5+ years of hands-on SEO experience
→ 100+ SEO & content projects
→ Top Rated Plus freelancer on Upwork
→ Technical + on-page SEO expertise
→ Content strategy & topical authority
→ Search-intent driven content
→ Website & performance optimization
→ Data-driven SEO execution
I don’t believe in SEO for the sake of rankings.
I build strategies that connect search visibility with real business growth.
Now showcasing my work on Contra. 🚀
#SEO #SEOSpecialist #TechnicalSEO #ContentStrategy #OrganicGrowth #SEOContent #DigitalMarketing #Contra
Logo design for Texas Association of Naturopathic Doctors, a non profit organization based in Texas, United States.
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Aureon Logistics Logo design. This fascinating logo emphasize on the connection of human and trade, with and enclosed sun in the counter clock-wise emblem representing heritage and history. The blush red color as a background was chosen to admire the courage of human struggle for travel and exploration within our resilient planet.
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Susan Bakers and Chefs, a simple baker store logo design in Adobe Illustrator. The client wanted her name "Susan" as a letter mark enclosed in block chocolate with a subtitle without any caps.
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The abstract visual collection of my work representing logo and brand icon designs. Cosmos is still my favorite, with Marcs at the second.
PISTACHIO LUXURY - Premium Ice Cream Brand Identity | Gold & Sage
A luxurious scoop of elegance! 🍦💚
PISTACHIO LUXURY is a premium ice cream brand concept designed for high-end clientele.
This is more than just ice cream – it's a luxury experience. I combined soft sage pistachio tones with creamy vanilla and metallic gold drips to create a brand that feels expensive, delicious, and unforgettable.
Deliverables:
✨ Primary Logo with 3D wavy gold drip
🍦 Ice Cream Cup with gold rim & pistachio details
🍨 Ice Cream Tub with luxury drip packaging
📦 Rectangular Box with wavy gold lining
👜 Tote Bag with drip hem detail
🧢 Cap & Storefront Signage with gold embroidery
Color Palette: Sage Green #A8C3A0 / Cream #FFF8E7 / Gold
Concept focused on luxury, taste, and premium feel – perfect for Dubai & European markets.
Open for luxury brand identity projects! Let's create something royal together.
#BrandIdentity #LuxuryBranding #LogoDesign #Packaging #IceCream #Pistachio #GoldBranding #PremiumDesign
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Royal Luxury Animal Logos - Gold Frame Collection
Premium collection of 8 luxury logos featuring majestic animals in ornate golden frames. Designed for luxury brands, fashion, royal businesses and personal monograms.
Includes: Lion, Wolf, Flamingo, Peacock, and custom M monogram.
Tools: Illustrator, Photoshop
High Quality | Unique | Luxury Gold Style
Need a custom logo? Let's work together - DM me!
Behance: https://www.behance.net/gallery/257771459/Royal-Luxury-Animal-Logos-Collection
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Vintage Mascot Logo Collection - Streetwear Brand
Timeless Streetwear Clothing Brand Logo Collection for premium apparel brands.
Featuring 50+ vintage mascot badge designs - Apaches, Lions, Wolves, Eagles, Gorilla, Tiger, Bear, Wolf Pack - designed for embroidered patches and apparel.
Perfect for high-end streetwear brands like Sambrial Threads & Thread & Bones. All designs are embroidery-ready and print-ready, crafted to make your clothing brand stand out.
I create timeless logos that feel like they have always existed - rooted in heritage, culture and real places, not just trends.
Full portfolio here:
https://www.behance.net/gallery/257717059/Vintage-Mascot-Logo-Collection-Streetwear-Brand
Tools: Adobe Illustrator, Photoshop, Corel Draw
Let's build your clothing brand together!
#streetwear #clothinglogo #mascotlogo #vintagebadge #appareldesign
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ROYAL - Luxury Perfume Brand Identity | Logo + Guidelines
👑 ROYAL - Luxury Perfume Brand Identity
Challenge: Design a perfume brand that looks $500+ and feels royal, timeless, and heritage.
My Solution:
I created a complete luxury identity system built on classical proportions.
What I Delivered:
✓ Logo Construction Grid (Golden Ratio 1:1.618)
✓ Primary Logo + Monogram + Crown Emblem
✓ Typography System (Custom Didone Serif)
✓ Color System: Black #000000 + Gold #D4AF37 + Ivory
✓ Clear Space & Usage Guidelines
✓ Business Card, Envelope, Stationery Mockups
✓ Sketch to Final Process
Tools: Adobe Illustrator, Photoshop
Result: A timeless, premium brand that can compete with international luxury perfume houses.
This project shows my expertise in luxury branding for high-ticket clients.
Available for freelance: Luxury Branding, Logo Design, Brand Guidelines
Portfolio: behance.net/irfanmanzoor5
LinkedIn: linkedin.com/in/irfanmanzoor
Social media brand identity for Bella Ciaoo-
Social media brand identity for Bella Ciaoo, a new culinary destination in Johar Town, Lahore. As the lead Social Media Executive, I developed a high-impact visual strategy utilizing a moody, dark aesthetic punctuated by vivid red accents. This 'noir-inspired' identity is designed to evoke a sense of premium mystery and bold flavor across all marketing channels.
Complete Project's Link: https://ahsanportfolio.framer.website/bella-ciaoo
#socialmediadesign #socialmedia #graphicdesign
Social Media Design.
This is a set of four vibrant Social Media Ad Designs tailored for the food and beverage industry. Each banner uses a high-impact, square format optimized for platforms like Instagram and Facebook, focusing on visual storytelling through high-quality food photography.
Full Project's Link: https://ahsanportfolio.framer.website/food-social-media-banners
#graphicdesign #socialmediadesign #socialmedia
AI-Powered Lead Automation Website for a Real Estate AI Startup
Built a full marketing site for a startup selling AI voice + chat automation to real estate agencies — the kind of project where the design had to sell "AI that never sleeps" before a single line of copy did.
The challenge:
The client's pitch was simple but the proof had to be visual: leads get missed after hours, after open homes, and in cold databases — and their AI catches all three. The site needed to feel alive — like the AI was actually running in the background — not just describe automation with a static hero image.
What I built:
A dark, glass-morphic hero with a live animated 3D AI avatar (Three.js) that reacts and pulses, paired with a custom cursor and magnetic buttons for a premium, "always-on" feel
Animated counters and a scrolling proof ticker (GSAP + ScrollTrigger) that reveal results and capabilities as you scroll, instead of dumping everything above the fold
A "Problem" section built around four real numbered failure points agencies actually experience (late-night enquiries, open-home follow-up, vendor nurture, database reactivation) — each paired with how the AI solves it
A live embedded chat bot demo panel plus a placeholder for a voice bot demo, so prospects could try the product instead of reading about it
A 4-step "how it works" process timeline and a results section translating automation into business outcomes (more appraisals, faster response time, always-on coverage)
Full mobile responsiveness and a booking-call CTA wired straight into their CRM funnel
Stack: Semantic HTML5 with a token-based CSS architecture (custom properties, fluid typography, CSS Grid) for a maintainable design system; GSAP + ScrollTrigger driving the scroll-based motion; Three.js/WebGL powering the real-time 3D avatar; vanilla ES6+ for interaction logic (no framework overhead); integrated with a CRM booking API for lead capture and routing.
The result: A site that doesn't just claim "AI that never misses a lead" — it demonstrates it, from the first scroll to the live chat demo, giving the client a genuinely differentiated landing page in a market full of templated agency sites.
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Rangoli CRM - Serverless React CRM Platform
Rangoli CRM was a serverless React.js CRM platform that I developed from scratch, including the frontend, serverless backend workflows, API integrations, deployment, and production setup. The system was built to manage customers, orders, billing, printable invoices, shipments, and business reporting from a single dashboard.
The frontend was built with React.js and hosted on Firebase Hosting. For backend/serverless logic, I used Firebase Cloud Functions, while Hasura was deployed on Heroku to provide GraphQL APIs for application data. I integrated shipment workflows, including Shiprocket, so the business could manage order delivery and tracking directly through the CRM.
My Role
Full Project Developer
Key Work
Developed the complete CRM from scratch
Built React.js dashboard screens for customers, orders, billing, invoices, shipments, and reports
Hosted the frontend on Firebase Hosting
Built serverless workflows using Firebase Cloud Functions
Used Hasura on Heroku for GraphQL data APIs
Integrated GraphQL APIs with Apollo Client
Integrated Shiprocket for shipment and delivery workflows
Managed frontend state using Redux
Built responsive UI using Ant Design
Handled deployment, debugging, and production setup
Tech Stack
React.js, Redux, Ant Design, Firebase Hosting, Firebase Cloud Functions, Hasura, GraphQL, Apollo Client, Heroku, Shiprocket API, JavaScript
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MCP Intel Agent is a crypto intelligence and signal automation platform I built for MyCryptoParadise/ProParadiser. It ingests market data from a third-party source, validates and stores it in MongoDB, scores long/short opportunities across multiple timeframes, generates AI-assisted market intel using OpenAI, and publishes formatted updates to Telegram. I built the system from scratch, including backend APIs, scoring logic, admin dashboard, Telegram automation, deployment, and production maintenance. Live at https://mycryptoparadise.com/pro-paradiser/
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MisterChatter is an AI agent for businesses running customer support and sales over chat and Telegram. It's trained on behavioral psychology to hold calm, on-brand, human-like conversations 24/7 — answering every query, converting casual inquiries into paying customers, and handling the workload of a 10-person team. I built the full product: positioning, landing page, pricing tiers, and three specialized agent types (Public Support, Sales-focused, VIP Care). Live at misterchatter.com (http://misterchatter.com)