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Cover image for Motion Branding and Visual Identity for Xoto’s Data Platform
Data should move, so the Xoto brand does too. This is the motion branding I created for Xoto, a B2B data intelligence platform built on one idea: Intelligence in Motion. In motion, the system comes down to one gesture: The 45° stripe sweeps across deep teal, the moment information starts moving forward Kinetic type lands words like DIRECTION in rhythm with each movement Turquoise signals rise, cross and accelerate past the frame, like a system already in motion Every animation follows the brand’s visual grammar, Point → Movement → Direction → Transformation → Progress, so even a few seconds feel unmistakably Xoto. If your SaaS or data product needs a brand that feels alive on screen, let’s talk. #motiondesign #brandidentity #saasbranding #motionbranding
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Cover image for Tools
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