Freelance Performance Marketing Specialists in IslamabadFreelance Performance Marketing Specialists in Islamabad
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Muhammad Hamza's avatar
Muhammad Hamza
Rawalpindi, Pakistan
I help e-commerce brands turn ad spend into consistent sales
I help e-commerce brands turn ad spend into consistent sales
Cover image for Brand Awareness & Google Ads Campaign Optimization
Brand Awareness & Google Ads Campaign Optimization
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Cover image for How a Client Closed $1.2M with Flipcart’s Help
How a Client Closed $1.2M with Flipcart’s Help
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Cover image for Turned Clicks into Cash
Turned Clicks into Cash
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Performance Marketing Specialist(1)
Razia Bano's avatar
Razia Bano
Islamabad, Pakistan
Lead Generation Specialist | Google Ads
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Lead Generation Specialist | Google Ads
Cover image for Generated 19+ Leads for a gym using google ads
Generated 19+ Leads for a gym using google ads
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Cover image for I could have asked this
I could have asked this client to increase their budget. Instead, I changed what the budget was buying. A home service business came to me with a Google Ads account that needed more than just “more traffic.” My first move wasn't increasing the budget. I looked at where the money was going, what searches were triggering ads, and which actions Google was counting as conversions. Then I tightened targeting, cleaned up irrelevant searches, added negative keywords, and focused the campaign around stronger intent. 30-day result: $530 spend 351 clicks 33.5 conversions $15.81 cost/conv. The lesson? When Google Ads isn't working, “increase the budget” shouldn't automatically be your first answer. Sometimes the problem isn't how much you're spending. It's what you're spending it on.
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Cover image for Local Search Lead Generation Campaign
Local Search Lead Generation Campaign | USA Market Client Problem The business was investing heavily in Google Ads but needed a more efficient way to generate consistent, high-intent enquiries. The main challenges were: High acquisition costs Inconsistent lead generation Budget being spent on lower-value opportunities Need to generate more enquiries without simply increasing ad spend Lack of a scalable structure for local service demand What I Did Different I focused the campaign around high-intent local searches and continuously shifted budget toward the services, locations, keywords and search terms that were producing stronger conversion signals. I also reduced wasted spend by filtering irrelevant search traffic and refined the account around actual lead-generation actions rather than optimizing purely for traffic volume. Then: Instead of chasing more traffic, I focused on getting more value from the existing advertising budget. Performance data was reviewed regularly to identify weak areas, control wasted spend and scale the segments that were consistently generating conversions. Results $23.1K ad spend 1.2K conversions $19.17 average cost per conversion $374K attributed conversion value
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Cover image for 14 days. One e-commerce account.
14 days. One e-commerce account. A lot of data. The biggest lesson? Google Ads isn't about making more changes. It's about knowing what to change, when to change it, and what to leave alone. These results came from focusing on the right campaigns, the right signals, and the right decisions. Still learning. Still testing. Still improving. #GoogleAds #GoogleAdsTips #Ecommerce #PPC #DigitalMarketing #GoogleShopping
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Performance Marketing Specialist(1)