Freelance Product Designers in IndianapolisFreelance Product Designers in IndianapolisA premium digital launch experience for Kenra Professional’s Signature Style collection, designed and developed to translate the campaign’s elevated look and feel into an engaging, responsive landing page.
Working from established brand guidelines, I showcased the collection, highlighted key products and ambassadors, and created clear paths to action across desktop and mobile. The project required close attention to visual hierarchy, typography, imagery, and performance to ensure the online experience reflected the quality of the brand.
Services: UX/UI Design, Responsive Web Design, Front-end Development, Brand Experience I develop digital products from initial idea and audience research through content development, design and marketplace presentation.
My work includes workbooks, guided journals, planners, challenges, checklists, educational resources and other downloadable products designed for Etsy and independent digital marketplaces.
I approach digital products as actual products — not simply attractive PDF templates.
The process begins with understanding the target customer: what they are trying to accomplish, what problems they have, what competing products already offer and how the new product can provide a clearer or more useful experience.
My work can include:
• Niche, audience and competitor research
• Product concept and positioning
• Content architecture and page planning
• Workbook exercises and guided prompts
• Journals, planners, trackers and challenges
• Educational guides and printable resources
• Professional page design and formatting
• Cover and visual identity development
• Digital and print-ready PDF preparation
• Product mockups and listing images
• Marketplace titles and descriptions
• Keyword and listing optimization
• Pinterest and promotional content
• AI-assisted research and content workflows
My portfolio includes products across different consumer categories, including faith-based resources, personal development, planning, family, financial organization and educational products.
RESEARCH → PRODUCT IDEA → STRUCTURE → CONTENT → DESIGN → LISTING → LAUNCH
The goal is to create a cohesive product that is useful to the customer, professionally presented and ready for the marketplace. 
