Marketing Operations & AI Consultant
CRM · Automation
9
Followers
Marketing Operations & AI Consultant
CRM · Automation
I help B2B companies plan and execute trade show and conference marketing — including event selection, sponsorships, booth strategy, vendor coordination, promotional materials, lead capture and post-event follow-up. My experience includes managing ~30 industry events annually within a ~$500K event, sponsorship and membership portfolio.
2
216
More software doesn’t always mean better systems.
I’ve been thinking about this a lot lately while working around mortgage technology and business automation.
A company can have a CRM, sales tools, automation, reporting, email, onboarding — and still lose opportunities simply because those systems don’t work together.
The real question isn’t always: “What tool are we missing?”
Sometimes it’s: “Where is the workflow breaking?”
I explored this through the mortgage industry in my latest article — but I think the same problem exists in many businesses.
Better systems. Better follow-up. Fewer disconnected workflows.
Full article:
https://www.linkedin.com/pulse/how-many-systems-does-take-close-one-mortgage-loan-vera-babaeva-yexxc
Curious: where does your business lose the most opportunities — lead generation, follow-up, onboarding, or CRM?
1
117
You don’t need 60 AI tools. You need the right ones.
I put together a simple map of AI tools across marketing, sales, content, research, outreach, and automation.
Save it for the next time you’re wondering, “Is there a tool for this?” 🙂
#AI #MarketingAutomation #SalesTools #MarketingOps #Productivity
0
54
SEO isn’t dead. Search just got bigger.
In 2026, your customers aren’t only searching on Google. They’re asking ChatGPT, Gemini, Claude, Perplexity — and expecting an answer immediately.
That means businesses now need to think about three layers of visibility:
🔎 SEO — Be found.
💬 AEO — Be the answer.
🤖 GEO — Be recommended by AI.
The goal hasn’t changed: be visible where your customers are looking.
The way they search has.
Is your business ready to be found by both Google and AI?
#SEO #AEO #GEO #AI #DigitalMarketing #MarketingStrategy #SmallBusiness #AIVisibility