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Creative Marketing Agency (New Zealand šŸ‡³šŸ‡æ) Overview A fast-growing digital marketing agency in New Zealand required a reliable bookkeeping system to manage client billing, agency expenses, and monthly financial reporting. The objective was to maintain accurate financial records, improve cash flow visibility, and provide management with actionable financial insights. Services Provided šŸ“‚ Expense Categorization šŸ“„ Client Invoice Management šŸ’° Accounts Receivable (AR) Management šŸ’³ Accounts Payable (AP) Management šŸ¦ Bank Reconciliation šŸ“Š Monthly Financial Reporting šŸ“ˆ Budget vs Actual Analysis Software Used ZohoBooks Microsoft Excel Challenges Expenses were inconsistently categorized. Outstanding client invoices delayed cash flow. Vendor bills were difficult to track. Monthly reports required significant manual effort. Budget performance was not regularly monitored. Solutions Implemented Organized all transactions into accurate expense categories. Managed and monitored customer invoices with timely follow-ups. Maintained Accounts Receivable and Accounts Payable schedules. Performed monthly bank reconciliations to ensure accurate records. Prepared monthly Profit & Loss, Balance Sheet, and Cash Flow reports. Created Budget vs Actual reports in Excel to monitor spending and profitability.
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