Projects using Adobe Lightroom in IndiaProjects using Adobe Lightroom in IndiaThis brand identity was built from listening before designing.
Listening to the place, the textures, the mood; not just the brief.
Instead of starting with trends or templates, the focus was on origin, clarity, and what this brand needs to become next.
Modern, rustic, playful, bold, but always grounded.
A system designed to respect where it comes from while leaving room to evolve.
Still shaping the full case study, but this project reminded me why I love brand work that starts with story. 
