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Olubade Esther's avatar
Olubade Esther
Ibadan, Nigeria
Creative VA | Meta Ads, SMM & Graphic Design
$1k+
Earned
2x
Hired
5.0
Rating
90
Followers
Creative VA | Meta Ads, SMM & Graphic Design
Cover image for Instagram & Facebook Page
Instagram & Facebook Page Setup For this project, I worked on setting up and optimizing a professional presence on both Instagram and Facebook to ensure strong brand visibility and credibility. My responsibilities included: ✔️ Creating and setting up fully optimized Instagram and Facebook business pages ✔️ Designing a cohesive and visually appealing profile (profile picture, highlights, and layout) ✔️ Writing engaging and clear bio descriptions aligned with the brand identity ✔️ Linking both platforms for seamless management and marketing ✔️ Setting up call-to-action buttons (WhatsApp, Contact, etc.) ✔️ Ensuring the pages are ready for content, growth, and advertising The goal of this project was to build a solid foundation for the brand to grow online, attract the right audience, and convert visitors into clients. This setup allows the brand to show up professionally, stay consistent, and scale effectively using both organic content and paid ads.
3
380
Cover image for Title & Overview Project Title: AI-Driven
Title & Overview Project Title: AI-Driven Ad Creatives: Gemini vs. ChatGPT Performance Test Role: Creative VA / Graphic Designer Tools Used: Gemini (Imagen 3), ChatGPT (DALL-E 3), Canva The Goal (The Challenge) In modern e-commerce marketing, high-quality product photography is vital, but traditional studio shoots are expensive and take weeks to organize. As a Creative VA, my goal was to build a rapid, zero-cost workflow to generate high-end, scroll-stopping ad concepts using generative AI. I set up a head-to-head split test using the exact same commercial prompt across two leading AI engines to determine which platform produces superior assets for conversion-focused Meta Ads. 🛠️ The Execution & Workflow I engineered a highly detailed marketing prompt focusing on complex luxury textures, lighting, and reflections: "Professional studio product photography of a premium glass perfume bottle resting on a block of raw pink Himalayan salt. Surrounded by floating water droplets and wild orchids. Dramatic luxury lighting, high-end e-commerce style, hyper-realistic, square aspect ratio, 1:1 format." My Technical Adjustments: Forced both platforms into a 1:1 square aspect ratio to maintain symmetry for ad placement. Analyzed how each engine managed organic elements (orchids, salt rocks) versus synthetic structures (glass perfume bottles, text typography). 📊 The Results & Insights I published the side-by-side comparison to my professional network to test real-world user engagement. The outputs revealed massive differences in platform logic: Gemini (Imagen 3): Excelled at hyper-realistic editorial lighting, sharp background contrast, and crisp text rendering on the product label. Best for clean, high-impact catalog ads. ChatGPT (DALL-E 3): Mastered atmospheric styling, producing a warm, cinematic lifestyle glow and highly intricate glass detailing. Best for emotional, narrative-driven social feeds. By mastering these specific AI engines, I cut down visual production timelines from days to minutes. This allows my clients to rapidly A/B test premium ad variations on Meta without burning through their photography budgets.
1
5
Cover image for AI-Driven Ad Creatives: Gemini vs. ChatGPT Performance Test
AI-Driven Ad Creatives: Gemini vs. ChatGPT Performance Test
1
0
Cover image for Luxury Abaya Fashion Campaign Spec
Luxury Abaya Fashion Campaign Spec Creative A cinematic luxury fashion video concept created as a spec creative for a premium abaya brand. The concept explores how modest fashion can be presented through elegant visual storytelling, focusing on fabric movement, craftsmanship, coordinated abaya and hijab styling, and a refined Middle Eastern luxury aesthetic. I developed the creative direction, visual concept, scene structure, continuity, and AI-assisted production approach to create a premium short-form fashion campaign designed for Instagram Reels and TikTok. The goal was to demonstrate how AI-assisted creative production can be used to develop polished fashion content while maintaining a strong visual identity and storytelling direction. Category Video & Animation or Social Media Content if Contra gives you that option. Services / Skills Social Media Content Content Strategy Creative Direction Video Content Fashion Marketing AI Content Creation Visual Storytelling Short-Form Video Tools Google Gemini AI video generation capcut Project type Spec / Concept Project Industry Fashion & Apparel / Luxury Fashion
2
189
Facebook Business Manager(1)
Sharon Olusanya's avatar
Sharon Olusanya
Ibadan, Nigeria
Social Media Strategist | Beauty, Fashion & E-commerce
5.0
Rating
252
Followers
Social Media Strategist | Beauty, Fashion & E-commerce
Cover image for Fashion Facebook Ads Campaign
Fashion Facebook Ads Campaign
4
23
Cover image for Men's Fashion Meta Ads Campaign
Men's Fashion Meta Ads Campaign
6
8
Cover image for Social Media Design System for
Social Media Design System for an Online Learning Platform I designed a cohesive social media campaign for an online learning platform with the goal of increasing brand awareness, audience engagement, and course enrollment. The project focused on creating visually compelling content that maintained a consistent brand identity while encouraging interaction across multiple social media platforms. The design system included promotional posts, educational content, interactive quizzes, community announcements, instructor highlights, offer promotions, Instagram Stories, and branded templates. Every design was created to balance creativity with marketing strategy, ensuring each post served a clear purpose while remaining visually engaging. My Process: Developed a vibrant visual identity using bold orange and blue brand colors. Designed reusable templates for consistent branding. Created interactive content such as quizzes and community posts to improve engagement. Designed promotional graphics for discounts, featured instructors, and course highlights. Optimized layouts for Instagram Feed and Stories to maximize visibility and user interaction. Maintained clean typography and strong visual hierarchy for readability across mobile devices. Deliverables: Complete Instagram feed design system Instagram Story designs Promotional campaign graphics Interactive quiz templates Community engagement posts Instructor spotlight templates Reusable branded social media templates Tools Used: Canva Adobe Illustrator Photoshop Results The final design system provided the brand with a professional and recognizable social media presence that could easily scale across future campaigns. The reusable templates streamlined content creation while strengthening brand consistency and improving audience engagement.
3
196
Cover image for Nature-Inspired Beauty Social Media Marketing Campaign
Nature-Inspired Beauty Social Media Marketing Campaign
3
15
Facebook Business Manager(2)
Abraham Israel's avatar
Abraham Israel
Osun 200103, Nigeria
Website Designer, Social Media Marketer, Content Writer
Website Designer, Social Media Marketer, Content Writer
Cover image for Facebook Ads Analytics
Facebook Ads Analytics
0
3
Cover image for Wordpress Ecommerce Shop
Wordpress Ecommerce Shop
0
2
Cover image for Shopify Project
Shopify Project
0
3
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Facebook Business Manager(1)