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Cover image for Good Google Ads optimization starts
Good Google Ads optimization starts at the keyword level. 🔎 Here’s a small snapshot from a Google Ads campaign for a cleaning business in Toronto. A few things immediately stand out: → “move out cleaners” — 100% CTR on the data shown → “house cleaning Toronto rates” — 15% CTR with 3 clicks → “regular cleaning service” — 16.67% CTR → Different keywords are producing clicks at very different costs But I wouldn't immediately call the 100% CTR keyword a winner. Why? Because 1 click isn't enough data. This is where campaign optimization becomes more than just looking at a dashboard. I look at: Search intent → CTR → CPC → conversions → lead quality The goal isn't to get clicks just because they are cheap. The goal is to find the searches that represent real buying intent and turn them into qualified leads. If you're running Google Ads for a local service business and your campaign is getting clicks but not enough customers, the problem may be hiding at the keyword level. That's the kind of optimization I focus on.
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Cover image for Real campaigns. Real spend. Real
Real campaigns. Real spend. Real data. 📊 One thing I’ve learned from running Meta lead campaigns: You can’t optimize what you don’t measure. Here’s a snapshot from campaigns I’ve worked on: • ₹80K+ total ad spend • 500K+ impressions • 330K+ reach • Multiple lead & messaging campaigns • Campaigns across real estate and other local-business offers But the numbers alone aren't the goal. The real work happens behind them: → Finding the right audience → Testing different offers and creatives → Monitoring cost per result → Identifying weak campaigns → Scaling what works → Improving lead quality A campaign spending money is easy. Making that spend generate real business opportunities is the hard part. That’s what I’m focused on improving with every campaign I manage. #MetaAds #LeadGeneration #FacebookAds #PerformanceMarketing #PaidAdvertising #Contra
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