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• 2d
Good Google Ads optimization starts at the keyword level. 🔎
Here’s a small snapshot from a Google Ads campaign for a cleaning business in Toronto.
A few things immediately stand out:
→ “move out cleaners” — 100% CTR on the data shown
→ “house cleaning Toronto rates” — 15% CTR with 3 clicks
→ “regular cleaning service” — 16.67% CTR
→ Different keywords are producing clicks at very different costs
But I wouldn't immediately call the 100% CTR keyword a winner.
Why?
Because 1 click isn't enough data.
This is where campaign optimization becomes more than just looking at a dashboard.
I look at:
Search intent → CTR → CPC → conversions → lead quality
The goal isn't to get clicks just because they are cheap.
The goal is to find the searches that represent real buying intent and turn them into qualified leads.
If you're running Google Ads for a local service business and your campaign is getting clicks but not enough customers, the problem may be hiding at the keyword level.
That's the kind of optimization I focus on.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I engineered an end-to-end performance ad suite combining high-contrast visual storytelling with conversion-focused design layouts:
High-Impact Visual System: Utilized a bold, minimalist black-and-white editorial aesthetic built for maximum scroll-stopping power in mobile feeds.
Trust & Conversion Triggers: Integrated prominent badges ("Dermatologist Tested", "Vegan & Cruelty-Free") and value-led headlines ("Gentle From Day One") to overcome buyer friction.
Frictionless Action Paths: Positioned clear, prominent CTAs ("Shop Baby Care", "Discover The Difference", "Explore Collection") formatted for 9:16 vertical and 4:5 feed viewports.
The Result:
A scalable visual asset library bridging high-end brand identity with measurable direct-to-consumer (DTC) performance marketing.
• Aug 12
Still updating the same spreadsheet every week? đź‘€
Copy → Paste → Clean → Update → Repeat. 🔄
There’s a better way.
I help businesses automate Google Sheets, Excel & reporting workflows using Apps Script and smart automation—so you spend less time maintaining reports and more time using the data.
⚡ Less manual work
đź“Š Faster reporting
âś… Fewer errors
If your spreadsheet feels like a full-time job, let’s automate it.
DM me - let’s find something we can automate. 🚀
Love the execution on this!
A client requests a website redesign, believing their paid ads are underperforming. They have invested heavily, attributing issues to branding or copy
However, analytics reveal the core problem. Their mobile site loads its initial section in six seconds. A 14MB uncompressed WordPress image creates a significant barrier in their conversion process
They do not require a new brand guide. They need to understand their site is hindering ad performance. While a redesign is requested, the true need is to stop financial waste and improve website functionality. My role is to identify the actual challenge, then create a solution. The solution often differs from the client's initial perception
