Another case study added to my portfolio Check it out (https://contra.com/p/rZOQ6NgL-social-media-strategy-for-karndean-designflooring)!
This project showcases how I developed and executed a social media strategy for Karndean Designflooring, helping build a recognisable brand across multiple platforms through strategic content, creative direction and consistent storytelling.
The result was a 150.5% increase in impressions year-over-year and a social presence that regularly reached over 500,000 users each month.
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This sample reflects how I structure and lead HR consulting engagements, from initial intake through assessment, execution, and ongoing partnership.
My approach focuses on identifying risk and impact areas, clarifying priorities, and translating findings into practical, defensible actions across employee relations, policy interpretation, and core people processes. The workflow illustrates how I bring consistency to manager practices, strengthen documentation, and support informed decision-making in complex operating environments.
The content shown is representative of the internal frameworks and working documents I develop when partnering with leadership teams on day-to-day HR operations and longer-term organizational stability.
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AI-powered TPA contact finder — integrates Hunter.io (http://Hunter.io) API to automatically verify and surface real compliance decision-makers at Third Party Administrators across the country. Finds verified email addresses with confidence scores, filters for roles like VP of Compliance and Operations Manager, and feeds directly into DustVault's outreach pipeline. Built on n8n with zero manual effort. Part of a suite of 74 production workflows running for DustVault Technologies.
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What I’m Working On
I’m currently preparing for an upcoming AI-enabled HR technology implementation designed to strengthen workforce operations, improve decision-making, and create a more connected employee experience.
My focus is not simply on introducing new technology. I am working on the people, process, governance, and change-management foundations required for successful adoption. This includes reviewing current workflows, identifying process gaps, clarifying stakeholder responsibilities, preparing communications, and aligning leaders around the purpose and expected outcomes of the transformation.
Using the Prosci ADKAR framework, I am helping build:
1.Awareness of why the change is needed
2.Desire to participate and support the transition
3.Knowledge of the new processes and expectations
4.Ability to use the system effectively
5.Reinforcement to sustain adoption and performance
I am especially interested in how AI can support more efficient HR administration, stronger workforce insights, better employee service, and more strategic leadership decisions—while maintaining appropriate human oversight, confidentiality, and accountability.
This work reflects the type of transformation I am passionate about: connecting people strategy, technology, and organizational readiness so that implementation produces meaningful and sustainable business value.
#AITransformation #HRTechnology #ChangeManagement #ADKAR #OrganizationalDevelopment #DigitalHR #PeopleStrategy #FutureOfWork
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The workspace my own company runs on. The company and its brand each have their own domain, a managed account in Apple Business, and an enrolled device, sharing files both ways. Working files live in iCloud Drive; finished files move to Proton Drive. Alongside it, a public Google Drive demo for a fictional design studio: numbered folders, the same three folders in every client project, date-first file names, and a Start here guide. Addresses and security settings left out.
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