Web Designer & Developer | WordPress & Shopify
The Bakersfield Economic Development website was designed to showcase the region's business opportunities, economic strengths, and community resources through a modern and engaging digital experience. The focus was on creating a clear information hierarchy that allows investors, businesses, and stakeholders to easily access key economic and demographic insights.
As the UI/UX Designer, I was responsible for the overall user experience, visual design, layout structure, and responsive interface design. The project emphasized intuitive navigation, strong visual storytelling, and a user-friendly experience across all devices while effectively highlighting Bakersfield's growth and investment potential.
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**Title**
KG Lilly – End-to-End Branding & Shopify eCommerce Experience
**Overview**
KG Lilly was a full-cycle branding and eCommerce project where I handled everything from brand identity to complete website design and development.
The goal was to create a cohesive, modern brand presence and translate that into a high-performing eCommerce experience built on Shopify.
This project reflects my ability to combine branding, UI/UX design, and development into one seamless execution.
**The Challenge**
The client needed:
A strong and recognizable brand identity.
A clean, modern, and trustworthy website.
A structure that supports product discovery and conversions.
The challenge was to ensure consistency across branding and the digital experience while keeping the site fast and easy to navigate.
**My Approach**
1. Branding Foundation
Designed logo and visual identity.
Defined color palette and typography system.
Created a consistent brand language.
2. UI/UX Design (Figma)
Designed wireframes and high-fidelity layouts
Focused on clarity, hierarchy, and conversion
Ensured mobile-first responsiveness
3. Shopify Development
Custom theme design and implementation on Shopify
Built responsive layouts across devices
Structured collections and product pages
Optimized performance and loading speed
**Key Features**
Clean and modern UI aligned with branding.
Conversion-focused homepage and product pages.
Fully responsive design.
Scalable Shopify setup for future growth.
**Outcome**
Delivered a cohesive brand + digital experience.
Improved user flow and product discoverability.
Built a solid foundation for eCommerce growth.
**Important Note**
This project was completed approximately 3 years ago. Since then, the website has been migrated to a different platform, and the current live version no longer reflects my original work.
The visuals shared here represent the version I designed and developed.
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Social Media Dashboard – UI/UX Design
Designed a modern social media dashboard focused on clarity, usability, and data-driven decision-making.
This project explores how complex analytics can be transformed into a clean, intuitive interface helping users track performance, engagement, and growth across platforms in one place.
Key highlights:
• Clean, minimal UI for better readability
• Structured data visualization for quick insights
• User-focused layout for seamless navigation
• Scalable design system for future features
The goal was simple: make social media data easier to understand and act on.
https://www.behance.net/gallery/99186605/Social-Media-Dashboard
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Designing scroll-stopping creatives for product brands.
This project showcases a premium presentation layout highlighting a series of high-conversion Social Media Creatives. The design approach is engineered for direct-to-consumer (DTC) e-commerce brands in the wellness, beauty, and luxury lifestyle sectors, focusing on a seamless blend of elevated aesthetics and strategic marketing.
Design Strategy & Layout Highlights
Typography Hierarchy: The main presentation utilizes an elegant, high-contrast serif typeface for the headers ("SOCIAL MEDIA CREATIVES"), paired with a fluid, organic script accent for a touch of luxury. The ad creatives use clean, accessible sans-serif typography designed for maximum readability on mobile feeds.
Color Story & Tone: A deeply cohesive, warm neutral color palette dominates the canvas—utilizing soft cream, warm beige, muted sage green, and striking contrast accents of deep charcoal and rich espresso brown.
Multi-Product Mockup Integration: As showcased in the image, the composition features an array of modular square grid layouts alongside a central smartphone UI mockup. This setup effectively demonstrates how the campaign assets transition seamlessly from Instagram grid posts to high-impact mobile stories or reels.
Visual Styling: The entire layout leverages soft, natural leaf and window-pane shadow overlays, raw stone styling elements, and warm, minimalist photography to communicate a sense of "quiet luxury" and organic purity.
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This project showcases the visual identity and packaging design for CALMÉA Botanical Skincare. The goal was to translate the brand’s core philosophy- gentle, plant-based, and science-backed skin nutrition—into a physical product experience that feels deeply calming and luxurious.
Design Strategy & Key Elements
Color Palette: A soothing, nature-inspired palette featuring a muted sage green and a warm, textured cream tone. The split-tone layout uses organic, fluid curves that mimic natural landscapes or gentle waves.
Typography & Visual Assets: The brand name "CALMÉA" is set in an elegant, high-contrast serif typeface, paired with clean, architectural sans-serif typography for product details. The primary logo icon features a minimalist botanical branch enclosed in a delicate arch.
Packaging Layout: As seen in the image, the outer box features structured side-panel iconography ("Clean Ingredients," "Plant Based," and "Cruelty Free") and a subtle line-art botanical illustration on the lower section. The theme carries over seamlessly to a matte-finish squeeze tube.
Art Direction: The staging emphasizes raw, tactile textures - rough travertine stone, natural direct sunlight, and dried eucalyptus branches- to highlight the organic origin of the product.
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Project Overview
This project features a comprehensive brand identity system showcased through a premium corporate stationery suite. The design focuses on a refined, sophisticated aesthetic tailored for professional services.
Design Elements & Execution
Palette: A high-end color scheme pairing textured, crisp off-white stock with deep corporate navy blue.
Typography & Assets: The brand utilizes a sharp, intertwined "NR" serif monogram, balanced by a clean, geometric sans-serif for the primary logotype ("Northridge Associates").
Mockup Highlights: Featured items include a minimalist letterhead with a subtle, blind-debossed watermark of the monogram, an elegant textured business card with a matching deep-deboss finish, and a coordinating corporate envelope.
Aesthetic: The presentation relies on soft, natural organic shadows, tactile paper grains, and a minimalist stone accent to bring a modern, premium feel to the final presentation as shown in the image.
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