NIRU Strength Studio Brand Identity by FLM Studio (https://www.flm.studio)
NIRU is a modern Pilates and strength studio created to feel more like a boutique hospitality space than a traditional gym. FLM Studio built the brand around calm, connection and intentional movement, creating a space where strength feels grounded, accessible and quietly empowering.
Strength meets softness. Warm, tactile and considered. The identity balances a premium wellness aesthetic with an approachable sense of community and connection.
A complete brand identity spanning strategy, creative direction, visual identity, art direction, social templates, signage and physical studio touchpoints.
#branding #branddesign #brandidentity #wellness #fitnessbranding
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JOE & THE JUICE 20th Anniversary Artwork by FLM Studio (https://www.flm.studio)
To celebrate 20 years of JOE & THE JUICE, FLM Studio created a bold, hand-illustrated artwork celebrating two decades of energy, flavour and community, while staying rooted in JOE’s distinctive visual world.
Hand-drawn. Playful. Unapologetically indie. Packed with JOE-themed motifs, expressive characters and playful concepts, the artwork was designed to feel vibrant, energetic and unmistakably JOE.
A bespoke illustration created for JOE’s signature pink cups, with applications across packaging, social media and limited-edition merchandise.
#branding #branddesign #illustration #packaging #foodandbeverage