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May | Brand designer, strategist & creative director's avatar
May | Brand designer, strategist & creative director
proGroningen, Netherlands
Brands built from idea to launch, with brains & personality.
$1k+
Earned
3x
Hired
5.0
Rating
216
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Brands built from idea to launch, with brains & personality.
Cover image for KARMAE: ASTER | Product, Packaging
KARMAE: ASTER | Product, Packaging & 3D Development Part two moves a little closer to the product itself. ASTER was designed as the softer side of the KARMAE world, but that softness still needed structure. The material language became a big part of that balance, combining frosted glass, muted metallics and pale neutral tones to keep the product feeling tactile, refined and recognisable. From there, the packaging and product details were developed to feel like part of the same system rather than separate applications. The aim was to keep every touchpoint visually quiet, but still specific enough to carry the identity on its own. Everything shown here was designed and directed by me, including the product development, packaging, materials, compositions and final 3D renders built in Blender. A closer look at the details behind ASTER.
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Cover image for KARMAE: ASTER | Brand Identity,
KARMAE: ASTER | Brand Identity, Packaging & 3D Direction ASTER explores the softer side of KARMAE. Where Orbit leaned into shadow, mineral weight and atmosphere, ASTER brings the same brand world closer to light. Frosted glass, pale botanicals, muted metallics and softer tonal contrast create a quieter, more tactile expression without losing the core identity behind it. For this refresh, I kept the original KARMAE foundation and expanded the system rather than replacing it. The goal was to show how one brand can hold two very different moods while still feeling cohesive across product, packaging and visual direction. Everything shown here was designed and directed by me from start to finish, including the product design, packaging, environments, materials and final 3D renders built in Blender. Part one of ASTER.
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Cover image for BLAIRE | Brand Identity &
BLAIRE | Brand Identity & Packaging Blaire was built around the idea of making a minimal brand feel distinctive without relying on excess. The visual direction combines a restrained palette, confident typography and metallic packaging details to create something that feels clean and elevated, while still carrying enough personality to be recognisable. Rather than treating the logo, packaging and supporting graphics as separate pieces, the identity was designed as one system. Repetition, scale and typography become part of the brand language, allowing it to stay consistent across both product and communication. A closer look at some of the applications that brought the Blaire identity together.
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Cover image for BLAIRE Part 3. A closer look
BLAIRE Part 3. A closer look at the packaging system behind the concept. The collection was developed around sculptural forms, coated aluminium finishes, and a restrained visual language that allows the materials to do most of the work. Rather than relying on loud branding, the focus was placed on silhouette, proportion, and subtle typography to create products that feel considered both on shelf and in hand. The result is a skincare and beauty collection that balances softness with structure through a cohesive family of vessels, cartons, and material finishes. The full case study will be shared soon.
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Blender(8)