UI Design Projects in Groningen

UI Design Projects in GroningenUI Design Projects in Groningen

Cover image for Part 2 of REFORMR expands

Part 2 of REFORMR expands the concept further into physical and digital applications; exploring how the identity moves across space, interaction, and membership experiences. This phase focuses on building a more connected brand system through: • app and booking flow concepts • membership and access design • environmental and spatial visuals • campaign-style compositions • tactile print explorations The direction continues to balance structure and softness through a restrained palette, bold typography, and calm interface design; creating a system that feels both functional and atmospheric. Full case study coming soon ✦

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Cover image for Explore REFORMR: A Structured Reformer Pilates Studio Concept

REFORMR is a reformer pilates studio concept built around structure, control, and intentional movement. The direction combines softened athletic energy with a more refined and atmospheric visual identity system; balancing performance with restraint across both physical and digital touchpoints. For this first presentation, I explored: • identity direction • visual language • tactile brand elements • digital applications • spatial and editorial-inspired compositions Built to feel calm, recognizable, and structured without losing warmth. Part 2 + full case study coming soon ✦

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