Freelance UI Designers in Groningen
Freelance UI Designers in Groningen
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May | Brand designer & strategist
pro
Groningen, Netherlands
Creating strategic brands with brains & personality
$1k+
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3x
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5.0
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Creating strategic brands with brains & personality
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Part 2 of REFORMR expands the concept further into physical and digital applications; exploring how the identity moves across space, interaction, and membership experiences. This phase focuses on building a more connected brand system through: • app and booking flow concepts • membership and access design • environmental and spatial visuals • campaign-style compositions • tactile print explorations The direction continues to balance structure and softness through a restrained palette, bold typography, and calm interface design; creating a system that feels both functional and atmospheric. Full case study coming soon ✦
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1.2K
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REFORMR is a reformer pilates studio concept built around structure, control, and intentional movement. The direction combines softened athletic energy with a more refined and atmospheric visual identity system; balancing performance with restraint across both physical and digital touchpoints. For this first presentation, I explored: • identity direction • visual language • tactile brand elements • digital applications • spatial and editorial-inspired compositions Built to feel calm, recognizable, and structured without losing warmth. Part 2 + full case study coming soon ✦
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BLAIRE Part 3. A closer look at the packaging system behind the concept. The collection was developed around sculptural forms, coated aluminium finishes, and a restrained visual language that allows the materials to do most of the work. Rather than relying on loud branding, the focus was placed on silhouette, proportion, and subtle typography to create products that feel considered both on shelf and in hand. The result is a skincare and beauty collection that balances softness with structure through a cohesive family of vessels, cartons, and material finishes. The full case study will be shared soon.
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Part 2 of BLAIRE focuses on the structure behind the visual direction; exploring typography, layout systems, printed elements, and the details that create consistency across the brand. This phase shifts away from atmosphere and moves deeper into the mechanics of the identity system; balancing softness with precision through restrained compositions and controlled spacing. More renders + Full case study coming soon ✦
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