Freelance Graduate Students in Green Bay
Freelance Graduate Students in Green Bay
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Peyton Daul
Green Bay, USA
Brand Designer and Marketing Strategist
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Brand Designer and Marketing Strategist
0
Level Shoes: U.S. Luxury Market Expansion Strategy
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I wanted to do something a little different than what I usually do. I’ve always loved children and don’t get to design for kid-focused brands as often, and wanted to create the opportunity to play with that energy. To push myself creatively, I asked ChatGPT to act like a client and give me a full brief for a children’s brand. It gave me Puff’s Playland a bright, imaginative world centered around play and creativity! I also wanted to use this opportunity to draw a fun mascot! I drew Puff the Dragon myself in Procreate, then brought him into Illustrator to vectorize the drawing and design the full logo system. From there, I built out the color palette and overall look and feel for the brand. Keeping it light, airy, and super friendly. I really love how this project turned out! I love him and can't get over how cute he turned out!
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There’s no better feeling than seeing your work in print! I designed this ad for Hurckman Mechanical Industries, and it’s always rewarding to see a project come to life beyond the screen.
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Velore: The Art of Softness. This is one of those projects that reminded me why I love branding. Velore is a luxury spa concept built around the idea that softness can be powerful. The brand explores how calm, texture, and emotion can create an experience that feels timeless and human. I created a primary logo, submark, color palette, typography, website mockups, brochure, packaging, social media, and large-scale ads. Every part of it was created to feel intentional, warm, and a little romantic. I’m really proud of this one! It feels thoughtful, complete, and true to my creative style.
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