Brand Design Projects in Grand RapidsBrand Design Projects in Grand Rapids
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Cover image for New brand. New ecommerce experience.
New brand. New ecommerce experience. Built for a fast-growing sport. This summer, I had the opportunity to work directly with the founder of Smash Recovery to help bring a new pickleball recovery brand to life. The project included: • Developing a bold, aggressive visual identity • Exploring seven different logo directions • Building the final black-and-volt brand system • Creating a Shopify ecommerce experience • Setting up preorders around the production schedule • Building the foundation for email capture and launch tracking The result is more than a new logo or website. It’s a complete launch system designed to help Smash Recovery build an audience, accept early reservations, and measure demand before its products begin shipping. I’m looking forward to watching this brand grow within the pickleball community. Need help launching something new—or improving what you already have? I’m accepting new marketing and ecommerce projects for the remainder of the year. Let’s connect. VICI. Consulting. Marketing. Ecommerce. Simple. #BrandDevelopment #Shopify #Ecommerce #MarketingStrategy #Pickleball
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Cover image for Performance Recovery Massage focuses on sports-related welln...
Performance Recovery Massage focuses on sports-related wellness, injury recovery, and more. It was such a pleasure working with them to create a brand that suited their personality and still kept the clean, professional aesthetic that they wanted.
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Cover image for Smash Recovery Brand Designer
Smash Recovery Brand Designer
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Cover image for Gova was such a fun client to work with! I worked with them ...
Gova was such a fun client to work with! I worked with them to create their logo and a small brand guide that will work to keep them on track as they create more assets for themselves.
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