Brand & Visual Identity Designer with 8+ years of experience
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Brand & Visual Identity Designer with 8+ years of experience
Hey Contra 👋🏽
Many of the challenges I participated in here pushed me to start experimenting with building tools and platforms.
One of those experiments slowly turned into something bigger.
I’ve been building a social platform called Spaxis for creatives, and it’s now about 90% ready.
I realized something… as creators, our work often gets mixed in with everything else on traditional platforms,and as tools improve and creators level up, the quality of what we create is only getting better, but the platforms we use haven’t really evolved to support that. Everything still gets mixed, lost, or disconnected.
Spaxis is built for where creators are heading, a space where their work can live and connect, putting creators and their work at the center, so what we create can actually stay connected and grow.
Building it has been challenging, but now comes the interesting part, seeing how people interact with it.
The platform is currently optimized for web not mobile, and since Contra is full of curious creators who like trying new things, I figured this would be the best place to share it.
Huge thanks to Contra and YouWare for creating environments that push creators to explore, experiment, and build. This wouldn’t exist without that.
If you enjoy testing new things before they’re polished:
Explore Spaxis here:
https://www.spaxis.co/
It’s early, so your feedback really matters here😊
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IronSigil — Brand Identity & Website
A concept project exploring how Digital Risk Protection training can be translated into a bold, forged, and trustworthy visual system for cybersecurity professionals.
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Rolling dice, deploying tools, and turning projects into battlegrounds 🎮⚡
For Creative Crash, I built a neon strategy game on YouWare where design tools compete like players. You roll, move, block, and race to complete projects — blending strategy, luck, and that unpredictable creative chaos every designer knows too well.
Click to play: Creative Clash (https://vbrxkqf8jk.youware.app/)
#YouWareChallenge
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WordPress websites, brand and product design. Twenty years.
WordPress websites, brand and product design. Twenty years.
Information Designer specialising in branding and much more!
New to Contra
Information Designer specialising in branding and much more!
Smart Living — Tech Summit Event Identity & Digital Collateral
Smart Living is an innovative tech and smart-lifestyle brand bringing people together to create meaningful change through connectivity.
The Challenge: Develop an energetic, modern brand identity for the Smart Living Summit that seamlessly translates across event signage, digital attendee cards, and large-scale conference slide decks.
The Solution: We crafted a flexible visual identity system centered around a circuit-node motif, representing community networking and tech innovation. Driven by a high-energy palette of electric blue, coral, and teal, paired with clean geometric typography and dynamic constellation patterns, the identity creates a cohesive, memorable experience across all physical and digital touch points.
Collateral & Digital Application
Event Access & Lanyards: Dual-colored ID badges with customized fabric lanyards featuring woven constellation network patterns and logo repeats.
Exhibition Banners & Signage: Tall pull-up banners pairing high-contrast event photography with overlayed geometric network webs and bold call-to-action typography.
Digital Profile Cards / Mobile UX: Sleek mobile-first team member cards with integrated circuit linework, arched headshot frames, and bio excerpts.
Presentation Decks & Conference Collateral: Modular slide decks featuring duotone photo treatments, coral speaker banners, and node-grid background graphics for the Smart Living Summit.
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CEM Mining — Corporate Brand Identity & Collateral Design
CEM Mining is a specialized consultancy delivering focus-centric, practical solutions to the mining and mineral extraction industry.
The Challenge: Modernize and elevate the brand’s industrial presence, creating a identity that appeals to corporate stakeholders while remaining grounded in technical precision.
The Solution: We designed a brand identity around a concentric geological focal mark, representing geological strata, radar target mapping, and laser-focused consulting. Paired with a charcoal, slate, and metallic gold color system, bold typography, and a suite of high-end corporate collateral (billboards, stationery, branded outerwear, and site merchandise), the visual identity positions CEM Mining as an authoritative, forward-thinking industry leader.
Out-of-Home & Billboard Advertising: High-impact, dark-mode environmental displays combining industrial imagery, worker portraiture, and gold contrast typography.
Corporate Stationery: Clean, executive letterheads incorporating subtle background watermark rings of the contour mark and structured footer details.
Branded Apparel & Gear: Premium dark outerwear (puffer jackets) featuring stitched metallic gold logo detailing and two-tone inner hood lining.
Field Merchandise: Earthy ochre-orange matte aluminum water bottles and field equipment featuring full brand mark prints for on-site durability.
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Die Krans Laerskool — Primary School Brand Identity & Web Design
Industry: Primary School Education
Concept & Inspiration (Logo Creation)
Symbolic Heritage: Grounded in Biblical symbolism (Psalm 127:3-5 and the Fruit of the Spirit) and rooted in local heritage.
Iconography Integration: Weaves together five core motifs—an arched window of opportunity, a piece of fruit, a flourishing tree, radiant sunlight, and a mountain cliff silhouette (krans). Together, these symbolize a safe haven designed to foster growth, independence, and love.
Color Palette Inspiration
Nature & Energy: Inspired by the iconic purple jacaranda blooms, balanced with deep cosmic blues.
Warmth & Joy: Energized with contrasting accents of vibrant orange, warm yellow, and red, conveying enthusiasm and a welcoming learning environment.
Die Krans Laerskool is a primary school dedicated to nurturing young minds in a safe, loving, and growth-oriented environment.
The Challenge: Modernize the school’s visual identity while honouring its faith-based foundations, local landscape heritage, and commitment to holistic child development.
The Solution: We created a warm, cheerful brand identity centered around an arched window emblem that integrates symbolic motifs—sunlight, a flourishing tree, a mountain cliff, and the fruit of the spirit. Paired with a Jacaranda-inspired purple and vibrant orange palette, playful typography, and custom digital/print collateral, the new identity positions Die Krans as a dynamic, joyful haven where small steps lead to big dreams.
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Haute Creations — Brand Identity & Digital Design
Haute Creations is a high-end interior and bespoke woodwork brand specializing in luxury spaces and tailored joinery.
The Challenge: Craft a brand identity that bridges the raw, organic beauty of natural wood craftsmanship with modern luxury interiors.
The Solution: We developed an identity system centered around natural timber rings and custom line-art emblem motifs. Paired with a sophisticated deep navy and metallic gold palette, elegant high-contrast typography, and full digital collateral (business cards, web concept, and social grids), the new look positions Haute Creations as a leader in high-end bespoke space solutions.
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Graphic Designer specializing in social media and branding.
New to Contra
Graphic Designer specializing in social media and branding.
KIN & TAIL — Pet Treat Advertising Concept
A premium advertising concept for a fictional pet lifestyle brand, focused on combining thoughtful product presentation with elevated, modern design.
This project explores visual storytelling, product-focused advertising, and brand consistency through a warm, minimal aesthetic designed to appeal to modern pet owners.
Focus areas: Art Direction · Advertising Design · Product Marketing · Brand Identity · E-commerce Creative
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AURELIA SKIN | Luxury Skincare Concept
AURELIA SKIN is a fictional luxury skincare concept built around the idea of effortless radiance.
I developed the visual identity, serum packaging, and campaign direction with a focus on creating a sophisticated, editorial feel across every touchpoint.
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☕️ A little coffee branding project!
I decided to create a coffee shop / coffee brand mockup to experiment with packaging, branding, and a clean, modern visual style.
I had a lot of fun putting this together and playing around with the details of the coffee bean packaging. I'm still busy working on more examples.
What do you guys think?
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Created social media content for Pemberley Magazine “What We’re Consuming This September/October” feature, focusing on creating visually engaging graphics that aligned with the magazine’s editorial style and aesthetic. I developed the post layout, typography, visual composition, and supporting design elements to create a polished and attention-grabbing social media post.
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B2B Marketing Designer & WordPress Specialist
BIONIC needed a professional sales leaflet to present a technical vehicle safety system clearly to the mining industry.
I designed a two-page product leaflet for the Cruiserguard fail-safe brake and vehicle management system, organising detailed technical information, safety and compliance requirements, product features and system benefits into a clear, visually structured sales tool.
The focus was on making a complex technical product easier to understand while maintaining a strong, professional industrial look suitable for mining customers and decision-makers.
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I developed a cohesive digital and marketing presence for Ginger Brown, an established industrial cooling systems manufacturer. The project included a new WordPress website, company profile, technical product literature, installation and operation manuals, business stationery and supporting marketing materials. My focus was on creating a consistent visual identity while organising complex technical information into clear, professional content for industrial customers and decision-makers.
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I developed a cohesive suite of B2B marketing and sales collateral for Compact Cool, an industrial cooling solutions manufacturer. The project involved translating technical product information into clear, visually consistent marketing materials across multiple equipment ranges, while establishing a stronger and more professional visual identity. I created product literature and company profile materials designed to communicate key product benefits quickly and effectively to industrial customers and decision-makers.
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I create and manage B2B social media content for engineering and industrial brands, turning technical products, company stories and industry expertise into clear, engaging digital content.
My work includes content planning, copywriting, branded post design and campaign development across LinkedIn and Facebook. Content ranges from product features and technical education to company heritage, community initiatives, events and brand-building campaigns.
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Crafting Impactful Brands through Creative Graphic Content
Crafting Impactful Brands through Creative Graphic Content
Visual storytelling for bold brands and visionary creators
- 7
- Followers
Visual storytelling for bold brands and visionary creators
Graphic Designer focused on packaging design
Graphic Designer focused on packaging design
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