Freelancers using Adobe Illustrator in Fez-Meknès

Freelancers using Adobe Illustrator in Fez-MeknèsFreelancers using Adobe Illustrator in Fez-Meknès

Custom solutions to help you shine online.

Brand identity project for a Middle Eastern womenswear label exploring quiet presence and refined detail. Feedback is welcome 🙏

110

Rawasi is built on one clear belief: real value starts from the ground and is made to last for generations. We shaped the brand through a Brutalist Luxury approach, removing noise and focusing on strength, structure, and permanence. A strict, utilitarian system led by Swiss grids and bold negative space keeps the design functional, clear, and enduring. At the center, a monolithic interlocking “R” stands as a fortress-like symbol of stability, inspired by Rawasi’s deep-rooted mountains.

148

Transforming a generic fitness brand into a premium wellness destination that balances strength with mindfulness.

234

LeadUP - LEADUP | Outcomes first, always.

270

Adobe Illustrator(11)

Mohamed Ezzi

Meknes, Morocco

Brand Identity Designer Logos • Visual Identity • Branding

CUPPE — Specialty Coffee Brand Identity CUPPE is a self-initiated branding concept for a modern specialty coffee brand, built around craftsmanship, warmth, and a refined café experience. The visual identity combines a distinctive circular logo, elegant typography, deep green tones, and subtle botanical coffee illustrations to create a premium yet welcoming brand. The project explores how a cohesive visual language can translate across packaging, takeaway cups, signage, and everyday coffee touchpoints. Scope: Logo design, visual identity, packaging design, art direction, and mockup design.