Project Description:
High Desert Counseling needed a website that reflected their compassionate approach to mental health while making the barrier to entry as low as possible for new clients. My goal was to build a site that felt safe, professional, and easy to navigate.
I designed and developed a fully responsive website that prioritizes user experience (UX). Recognizing that visitors might be in a state of distress, we stripped away clutter and focused on clear, calming visuals and an intuitive path to booking an appointment.
Key Deliverables:
Complete UI/UX Design & Development
Mobile-responsive layout
CMS for easy content updates
SEO optimization for local search
Built on: FRAMER
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Planned and managed Meta Ads and organic social media campaigns, developing content strategy, running targeted Facebook and Instagram ads, and growing brand awareness.
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Google Analytics 4 Setup for Shopify Store
Set up and connected Google Analytics 4 to a Shopify store, integrating it with Google Merchant Center for full visibility across store performance.
The setup included activating the GA4 property, connecting it to the store's data stream, and verifying the live connection so the store owner could track visitor behaviour, traffic sources, and sales performance in real time.
Google Merchant Center was also confirmed active, approved and ready for Shopping. The client went from operating with zero tracking data to having a complete, accurate analytics system running from day one.