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GM Rides — Transport booking platform (Kenya)
Designed and built the marketing site and booking flow for GM Rides, a platform for intercity buses, airport transfers and private hire across Kenya.
The hero establishes trust before it establishes the product. A status badge ("Kenya's Most Modern Transport Platform") sits above a large two line headline, with the differentiator word ("Smarter") set in a lighter blue tone against a dark navy background for contrast. The supporting line answers the three questions a first time visitor has immediately: what can I book, where does it work, and how do I pay.
The booking widget is placed directly in the hero rather than behind a separate page, with tabs for One Way, Round Trip and Airport Transfer so the most common use case is one click away. Trust stats (towns covered, happy travellers, on time rate, support hours) sit just below the fold, using large numbers with short labels so they scan in under a second.
Further down, the "Travel in Comfort" and "Built Different" sections use a consistent card pattern, an icon, a short title, and one line of supporting copy, repeated across six feature cards. This keeps the page easy to skim rather than forcing the visitor to read paragraphs, and each card answers a specific objection a traveller might have (safety, comfort, punctuality, payment flexibility).
The footer closes with practical reassurance: multiple accepted payment methods shown as logos, direct contact details, and full service/site navigation, so a visitor who scrolls all the way down still has a clear next step.
Stack: Next.js, Laravel, MySQL. Payments: M-Pesa STK Push, Stripe. Multi currency support (KES, GBP, USD, EUR).
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