Projects using Flux in Elche
Projects using Flux in Elche
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Alex Martínez
New visual work for OPEN Sessions.🔥 The initial direction was to create something built around flowers. From there, I developed the rest of the artwork in my own visual style, combining translucent floral elements, dark textures and OPEN’s recognizable green color palette. The final result is a bold, atmospheric poster that stays connected to OPEN’s visual identity while introducing a more organic and experimental aesthetic.
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Alex Martínez
STILL OUT is a personal project exploring that moment when inspiration disappears and the only option is to stop overthinking and just create. These are STILL OUT 1 and STILL OUT 2. I designed the pieces as well as the visual direction for both. For STILL OUT 1, I designed the mask. For STILL OUT 2, I designed the long-sleeve T-shirt. Which one is your favourite?
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Alex Martínez
HOFF Vichy Capsule — Brand Experience & Gift Concept As part of a creative proposal requested for HOFF’s Vichy Capsule, I explored how the collection could extend beyond product into an event experience. I created a coffee invitation and a premium breakfast gift box as a warm welcome moment for guests, combining gingham patterns, soft yellow tones, Mediterranean breakfast references and clean editorial product styling. Role: creative direction, AI product visualisation, packaging concept and visual storytelling.
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Alex Martínez
Cover art for "Todo Llegará," an afro single by Daniel Mobe (2026). The concept was born from the track's warm, dreamy energy. I started with a rough sketch on mobile, then developed the final artwork using AI generation and compositing in Photoshop. The visual direction leans into an atmospheric, sun-drenched aesthetic: shimmering ocean light, blown-out highlights, soft pastel tones, and a grainy texture that evokes summer nostalgia.
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Alex Martínez
UNIVERSO is a concept-driven visual created for UNIVERSOEVENT for their DJ set at Costa Sonora Festival in Alicante. Combining visual direction, AI-generated imagery, and post-production, I built a cinematic sci-fi piece designed to create a strong atmosphere and a recognisable identity. My work focuses on crafting impactful visuals for music artists, events, brands, and creative campaigns.
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Alex Martínez
A War Never Ends is an AI short film about memory, trauma, and the way violence can remain long after the war itself is over. It follows a cameraman returning to a shoreline marked by conflict, where the past still survives in what he sees and remembers. Built through AI image and video generation, editing, and sound design, the piece aims for a cinematic, haunting, and emotionally charged atmosphere.
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