Account Management Projects in DubaiAccount Management Projects in DubaiDouble Moon | UAE Mars Mission
I led the end-to-end delivery of the Double Moon activation, launched to mark the UAE’s Hope Probe arrival to Mars.
Working within a three-week timeline, I managed alignment between government stakeholders, creative teams, and technical suppliers from Europe to bring the concept to life, projecting two hyper-realistic replicas of Mars’ moons into the UAE sky.
Beyond launch, I coordinated closely with PR partners and influencers to ensure the activation gained the visibility and recognition it was designed for, amplifying its reach across media and social platforms.
The result was a worldwide moment that captured public attention and directed audiences to witness the UAE’s historic arrival to Mars and awards from major global creative festivals, including Cannes Lions, D&AD, and The One Show.