Empty Plates - 1 Billion meal campaign I led the delivery and rollout of the personalised

Empty Plates - 1 Billion meal campaign I led the delivery and rollout of the personalisedEmpty Plates - 1 Billion meal campaign I led the delivery and rollout of the personalised

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Khaled kanoon

pro

• Feb 18

Empty Plates - 1 Billion meal campaign I led the delivery and rollout of the personalised plates activation as part of the UAE’s Ramadan 1 Billion Meals initiative, designed to transform everyday citizens into active contributors to a national humanitarian effort during the holy month.

My role was to manage the full coordination between government stakeholders, creative teams, production suppliers, and PR partners to execute the activation across multiple locations. The concept involved partially covering thousands of parked car plates across the UAE with messaging that encouraged donations, turning a familiar object into a direct call to action.

The campaign became a key part of the wider initiative, contributing to nationwide awareness and helping drive participation toward achieving the 1 Billion Meals goal.

Account Management Production Keynote

Viacheslav Artemiev

• 2d

🚀 Plate Spy App Promo | Seamlessly blending AI-generated cinematic footage with sleek app UI design. Focused on clear value proposition and engaging storytelling. Created using Veo, ElevenLabs, and After Effects.

AI Art Motion Design Video Editing Adobe After Effects ElevenLabs Google Flow

Adeyinka Adefila

• Apr 21

Here’s the full shot of the project I posted here yesterday. Hero — Full-bleed banner - Collections Grid - Editorial spotlight section - Blog grid - FAQS

As a shopify designer, I only focused on minimalistic and realistic design ado adding sections I know new brands are missing out to add on thier brand for this. This is built to convert, I’ll share more info about product page as we proceed.

This project is delivered and I received the remaining 50% part payment from my client 😇.

Shopify Canva Claude

Istiak Ahmed Khan

• 1d

looks fantastic 👌

Giselle Cendoya

• Apr 21

Oversaw post-production coordination for the Netflix - 3 Body Problem campaign across LATAM, managing a distributed team of 10-15 talents. Worked alongside the production team to ensure materials arrived on time, with full ownership of workflow organization, calendaring, and delivery tracking.