Rebuilding Connection Middle East (https://connectionme.ae) as a multilingual corporate platform for the UAE.
The goal was not just a visual redesign. The site needed to support multiple service lines, 12 jurisdictions, three languages — English, Russian and Arabic — plus SEO content, lead generation and a lightweight editorial workflow.
I chose a static-first architecture with Astro 7, React 19 islands, TypeScript and Tailwind CSS v4, with Pages CMS + GitHub for content, Cloudflare Workers for lead handling, and Resend for email delivery.
The result is a faster, simpler system where most pages ship as static HTML, while interactivity and backend logic only exist where they are actually needed.
Built end to end with AI-assisted development — from product structure and UX to implementation, SEO architecture and deployment.
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NTR Natural Stones — jewelry range. AI-assisted concept work.
A concept jewelry brand built around natural stones. We created the name, tagline, and product range, plus the launch visuals: a hero campaign image, a full range sheet across five stones, and a lifestyle story.
Self-initiated concept, not a client project. We created the images with AI tools, then art-directed and finished them in Canva.
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Short-form promotional video created for Dubai Chocolate, focused on showcasing premium quality and indulgent appeal through visual-first storytelling.
This piece emphasizes rich textures, close-up details, and sensory cues to trigger craving and desire. The messaging is minimal and elegant, allowing the product visuals to do the selling while reinforcing a premium, Dubai-inspired chocolate experience.
Objective: Build brand desire and drive interest through mouth-watering visuals and premium positioning.
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Selected social media management work across multiple content categories.
I have managed commercial product-brand accounts as well as lifestyle and entertainment-focused social media, handling content creation, visual presentation, short-form video editing, publishing, and ongoing account management.
I also independently developed a motorcycle-focused social media project from scratch, growing it to 234K followers.
The examples show experience across very different audiences and content formats, from product-focused visual content to high-reach short-form entertainment.
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Short-Form AI Storytelling Video - 800K+ Organic Views
This short-form AI video was created to achieve strong organic reach through emotional, story-driven storytelling. The goal was to capture attention in the first seconds, build tension, and keep viewers watching until the end without paid promotion.
The video was optimized for short-form platforms and gained 700,000+ organic views on YouTube Shorts, demonstrating strong audience retention and engagement. This project shows my ability to create AI-driven videos that perform in real social feeds and connect emotionally with viewers.
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