Meta Ads Scaling & B2B Traffic Generation | Smart Software Ltd.
Direct-response Meta Ad campaigns engineered to drive verified, qualified website traffic for Smart Software’s enterprise automation solutions at sub-cent acquisition costs.
Performance Milestones:
642K+ Ad Views & 448K+ Unique Viewers reached across targeted business audiences.
9,280+ Verified Landing Page Views (LPVs) achieved with strong click-to-load efficiency.
$0.01 Average CP-LPV maintained consistently on micro-budgets ($1.00–$2.00/day).
LPV Delivery Optimization: Focused strictly on users who fully loaded the page, filtering out accidental link clicks and bounce traffic.
Skills:
Performance Marketing
Paid Social / Media Buying
Traffic Acquisition
Tools :
Meta Ads Manager
Facebook Pixel
Google Tag Manager
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From 0 to 30M+ Views (Organic Content System)
This isn’t luck. This is a system.
I built a Facebook content engine that generated:
→ 30M+ views
→ 300K+ engagement
→ 13K+ followers
All organic.
Built using:
Hook-driven short-form content
Retention-focused storytelling
Algorithm-aware posting system
I don’t just create content.
I build growth systems that scale.
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Hi, I’m Lipi, a Social Media Manager and Meta Ads Specialist.
I help businesses build a strong social media presence and reach the right audience through effective Facebook and Instagram marketing.
I have experience with social media management, content planning, audience research, Meta Ads campaign setup, optimization, and performance tracking.
I focus on creating strategies that can increase engagement, generate quality leads, and help businesses grow online.
I’m reliable, detail-oriented, and committed to understanding each client’s goals and delivering quality work.
If you’re looking for someone to manage your social media or improve your Facebook and Instagram advertising, I’d be happy to help.
Thank you for visiting my profile. I look forward to working with you!
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Lead Generation for Construction Company (Meta Ads)
Objective
The goal was to generate high-quality leads for a construction company through Meta Ads, focusing on potential clients interested in building services and project consultations.
Strategy
To achieve consistent lead flow, I implemented a performance-driven strategy:
Targeted audience segmentation based on location, interests, and intent
Conversion-focused campaign setup (Lead Form Ads)
Scroll-stopping creatives with clear value propositions
Continuous A/B testing on ad copy and visuals
Budget optimization based on performance signals
Results (30 Days Campaign)
Total Ad Spend: $1,852
Leads Generated: 40 Qualified Leads
Cost per Lead (CPL): $46.30
Total Clicks: 1,882
Cost per Click (CPC): $0.98
Click-Through Rate (CTR): 1.56%
Total Reach: 28,276
Total Impressions: 120,576
Key Insights
Achieved cost-efficient traffic with CPC under $1
Maintained a stable CTR, indicating relevant audience targeting
Generated consistent inbound leads for a niche industry
Identified opportunities to further improve conversion rate through funnel optimization
My Contribution
I handled the campaign end-to-end:
Campaign structure & setup
Audience research and targeting
Creative direction and ad copywriting
Performance monitoring & optimization
Data analysis and reporting
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