Projects using Facebook Business Manager in Dhaka DivisionProjects using Facebook Business Manager in Dhaka Division
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Cover image for Hi, I’m Lipi, a Social
Hi, I’m Lipi, a Social Media Manager and Meta Ads Specialist. I help businesses build a strong social media presence and reach the right audience through effective Facebook and Instagram marketing. I have experience with social media management, content planning, audience research, Meta Ads campaign setup, optimization, and performance tracking. I focus on creating strategies that can increase engagement, generate quality leads, and help businesses grow online. I’m reliable, detail-oriented, and committed to understanding each client’s goals and delivering quality work. If you’re looking for someone to manage your social media or improve your Facebook and Instagram advertising, I’d be happy to help. Thank you for visiting my profile. I look forward to working with you!
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Cover image for Lead Generation for Construction Company
Lead Generation for Construction Company (Meta Ads) Objective The goal was to generate high-quality leads for a construction company through Meta Ads, focusing on potential clients interested in building services and project consultations. Strategy To achieve consistent lead flow, I implemented a performance-driven strategy: Targeted audience segmentation based on location, interests, and intent Conversion-focused campaign setup (Lead Form Ads) Scroll-stopping creatives with clear value propositions Continuous A/B testing on ad copy and visuals Budget optimization based on performance signals Results (30 Days Campaign) Total Ad Spend: $1,852 Leads Generated: 40 Qualified Leads Cost per Lead (CPL): $46.30 Total Clicks: 1,882 Cost per Click (CPC): $0.98 Click-Through Rate (CTR): 1.56% Total Reach: 28,276 Total Impressions: 120,576 Key Insights Achieved cost-efficient traffic with CPC under $1 Maintained a stable CTR, indicating relevant audience targeting Generated consistent inbound leads for a niche industry Identified opportunities to further improve conversion rate through funnel optimization My Contribution I handled the campaign end-to-end: Campaign structure & setup Audience research and targeting Creative direction and ad copywriting Performance monitoring & optimization Data analysis and reporting
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