Rekord - CTA Section Rive Animation
An interactive Rive animation built for Rekord's call-to-action section, implemented in the live Framer site. Illustrated and rigged in Rive with a state machine driving hover and scroll response, so the section reacts as visitors reach the bottom of the page. Chosen over video for crisp scaling across breakpoints and a fraction of the file weight.
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Project Title: Trading Masterclass Promo: UI Motion Graphics & Kinetic Typography
Role: Lead Video Editor & Motion Graphics Artist
Deliverables: 1x 20-Second High-Retention Intro/Promo Video (16:9)
Tools Used: Adobe Premiere Pro, Adobe After Effects
Project Overview
The client required a highly engaging, visually dynamic promotional video to introduce a comprehensive, free masterclass on their trading system. The narrative focused on the creator "leaking everything," covering their core philosophy, psychology, trading strategy, journaling methods, and repeatable system. The creator also established credibility and vulnerability by discussing their five-year journey through financial losses and blown accounts before giving their final strategy away for free.
The primary goal of this edit was to elevate standard talking-head footage with premium UI animations and kinetic typography to visually map out the course's value and hook the audience immediately.
Key Responsibilities & Workflow
A-Roll Optimization: Edited the raw talking-head footage to ensure a fast, confident delivery that immediately engages the viewer and removes any dead air.
Custom UI Motion Graphics: Designed and tracked 3D-style glowing menu buttons to visually list the video's chapters, including "Core Philosophy," "My Psychology," and "My Strategy".
Data Visualization & Asset Creation: Built and animated custom financial UI pop-ups to visually represent the creator's past failures, including a "Disable Account" prompt and a realistic "Money Overview" dashboard displaying a total balance of $4,250.00 alongside a net loss of $660.00.
Kinetic Typography: Animated bold, color-coded text overlays emphasizing high-impact phrases like "leaking EVERYTHING," "FIVE YEARS of losses," and "GIVING IT ALL AWAY for free" to maintain visual pacing and cater to the YouTube/social media audience.
Call-to-Action (CTA) Animation: Created animated pill-shaped graphics for the final viewer instructions, visually prompting the audience to "Actually Sit Down," "Take Notes Carefully," and "Apply Everything" to maximize viewer investment.
๐ ๐๐๐๐๐ฒ ๐ญ๐จ ๐๐ฅ๐๐ฏ๐๐ญ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฏ๐ข๐ฌ๐ฎ๐๐ฅ ๐๐จ๐ง๐ญ๐๐ง๐ญ?
Letโs discuss your upcoming project.ย
Portfolio:ย https://www.shakhawatedits.retoxer.com/
Email:ย shakhawatedits@gmail.com (mailto:shakhawatedits@gmail.com)
WhatsApp:ย +880 1953 975776
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AI-Generated Talking Head & Direct-Response Ad Concept
Description:
Designed and edited a high-converting Direct-Response (DTC) video ad using AI-generated presenters, dynamic pacing, and seamless visual framing.
Key Highlights:
Visual Storytelling: Integrated realistic AI talking-head presenters with high-retention stock clips and motion graphics.
Sound & Subtitles: Custom audio design with engaging captions to retain viewer attention in the first 3 seconds.
Conversion Focus: Tailored specifically for Meta, TikTok, and YouTube paid social campaigns to drive higher CTR and ROAS.
Tools Used: Adobe Premiere Pro, After Effects, AI Video Tools.
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