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Mobile Payment & Offer Flow Design | Improving E-commerce Conversions As a Product Designer, my goal was to enhance user retention and reduce cart abandonment for a food delivery platform by optimizing the critical checkout journey. I focused on two core areas: payment management and offer application. ✅ The Problem: Users often face friction during the final steps of ordering, leading to abandoned carts due to complicated payment method management and hidden or hard-to-apply coupon codes. ✅ The Solution (Visual Showcase): 1. Centralized Payment Management: I designed a unified dashboard where users can quickly view, edit, or add multiple Payment Methods (Credit Cards, PayPal, Bank Transfers). This reduces cognitive load at the final checkout step. 2. Secure Manage Payment Flow: A clean, secure form for adding or updating card details, with a real-time card visualizer to boost user trust during data input. 3. Effortless Offer Application (Coupon Screen): I created a dedicated "Ready to Use" coupon hub that automatically lists available offers. Users can apply discounts with a single "Use" tap, removing the need to memorize or paste complicated codes. 📂 Looking to build a secure and intuitive user journey for your Product? Let’s collaborate to turn complex flows into seamless experiences that drive conversion. View my full portfolio and let’s connect.
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