A city’s identity should reflect more than where it is. It should represent what makes it special.
A look at the brand guidelines concept I developed for the City of Powell, Ohio. Inspired by the city’s natural landscape, community, and character, the goal was to create a cohesive visual identity that feels timeless, recognizable, and built to grow alongside the city.
From the logo to its real-world applications, every detail was designed with consistency, flexibility, and longevity in mind.
An independent concept project exploring what thoughtful civic branding can look like.
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BOOSTED a mobile app centered around learning how to build a PC. While online channels allow users to learn about PC building. The experience could be streamlined. With BOOSTED you can build, share, and connect with other users to help.
Full the full project in my portfolio
https://www.ianwiant.com/boosted
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I developed a packaging system for PHOX9, an independent cosmetics brand focused on hyperpigmentation and color correction. The goal was to create a look that felt luxurious, feminine, and collectible while giving the product line a strong visual identity across multiple formats.
The design combines metallic red packaging, gold foil details, quilted textures, and a jewelry-inspired emblem to create a rich, high-end aesthetic. I extended the visual language across lipstick packaging, compacts, cartons, cosmetic cases, and coordinated product storage so the collection would feel cohesive whether viewed individually or as a full set.
This project highlights my ability to translate a brand concept into a complete packaging family, balancing visual identity, structure, material direction, and product presentation.
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I developed a visual identity for For Tha Cribb Films, creating a bold primary logo alongside a simplified FTC monogram for more versatile brand applications. The main mark combines custom typography, an illustrated elephant, money imagery, and an Ohio reference to create an identity rooted in ambition, hometown pride, and the personality of the brand.
The secondary FTC mark provides a cleaner, more scalable option for digital use, apparel, production materials, social media, and other branded touchpoints. Together, the two marks create a flexible identity system that can shift between highly expressive and minimal applications while remaining recognizable.
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