Social Media Strategy Projects in CuritibaSocial Media Strategy Projects in CuritibaREAL ESTATE AGENT POST
My Role: Brand Strategy, Content Strategy, Copywriting, UX Writing, Visual Identity.
Gabriella was starting her career as a real estate agent in Toronto, Canada, so my goal wasn't simply to create social media posts, it was to build a brand that people could immediately connect with and trust.
I started by defining her communication strategy. Because clients choose real estate agents based on credibility and personal connection, I translated Gabriella's personality into a clear brand voice. She is warm, approachable, detail-oriented, and works with high-end properties, so every piece of communication was designed to appeal to a premium audience while remaining friendly and authentic.
I developed the content strategy and editorial calendar using content marketing principles to increase brand awareness and position her as a trusted professional in her market.
For the copywriting, I combined Neurolinguistics with UX principles to create content that feels natural, easy to read, and persuasive. The messaging uses refined language without becoming distant or overly formal, helping build trust while keeping the focus on clarity. 
