Social media expert for brands
Social media expert for brands
Academic Editor & Publication Strategist (PhD)
Academic Editor & Publication Strategist (PhD)
As lead author of Frogs & Toads of the Southeast (University of Georgia Press), I headed up the development of a comprehensive, accessible guide covering more than 40 frogs and toads in one of North America’s most biodiverse regions. The book synthesizes scientific research, species ecology, and conservation insights into clear, engaging content for a broad audience, supported by extensive photography and distribution mapping.
I led the organization, writing, and narrative structure of the book, translating complex biological concepts into material that is both scientifically rigorous and accessible to naturalists, students, and professionals alike. This work demonstrates my ability to bridge high-level science and public-facing communication—delivering clarity, accuracy, and strong narrative flow in long-form, publication-quality writing.
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Peer-reviewed research published in Proceedings of the National Academy of Sciences (PNAS) demonstrating severe declines in native mammal populations associated with the spread of invasive Burmese pythons in the Florida Everglades.
Led field data collection, analysis, and manuscript development as part of a long-term ecological research program. This work has been widely cited and covered in major media outlets, contributing to national awareness of invasive species impacts.
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As lead author on this Biological Conservation publication, I investigated long-term population declines in diamondback terrapins, drawing on over two decades of mark–recapture data. The study provided rare, quantitative evidence linking crab trap bycatch to shifts in population size, age structure, and sex ratios. I led the development of the manuscript, integrating complex longitudinal data into a clear, cohesive narrative suitable for a high-impact conservation journal. This work demonstrates my ability to structure and communicate technically complex findings while preserving scientific rigor and clarity for publication-ready results.
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As lead author of Invasive Pythons in the United States: Ecology of an Introduced Predator (University of Georgia Press), I worked with my colleague and synthesized emerging research on one of the most consequential wildlife invasions in North America. The book integrates field data, ecological theory, and management implications to provide a comprehensive, evidence-based assessment of python impacts on native ecosystems. I led the development, structure, and narrative of the manuscript, translating complex and often fragmented research into a clear, authoritative, and cohesive volume. This work demonstrates my ability to shape technically complex, interdisciplinary material into publication-ready writing that is both scientifically rigorous and accessible to a broad audience, including researchers, managers, policymakers, and informed general readers.
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Driving growth, forging loyalty.
Driving growth, forging loyalty.
The write path to lifestyle, beauty, and business.
The write path to lifestyle, beauty, and business.
Bringing Strategy + Personality to your brand ✍️✨🤝
- $5k+
- Earned
- 3x
- Hired
- 4.9
- Rating
- 13
- Followers
Bringing Strategy + Personality to your brand ✍️✨🤝
Since December 2024, I have been a content creator (retainer-based), creating 4-5 videos per week for Kinship Pets. Each week, I create a mixture of trend-focused and SEO-focused content to be posted to TikTok and Instagram.
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Since August 2023, I have been creating content for SkillPop — an in-person and online learning company based here in Charlotte, NC. SkillPop focuses on accessible, fun classes on tons of topics from art to business to personal development, where you can both learn & connect with people of similar interests.
We worked with this client on full social media management until November 2025.
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Seasoned Marketing Executive that has done it all.
This was a cover story for Lux Lifestyle Magazine. I came up with content idea, the interviews, and did a full editorial on Churchill downs, Woodford Reserve, and the derby itself.
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A selection of my long-form writing across two worlds: magazine features and research-driven thought leadership.
Features: For Lux Lifestyle Magazine, I report and write cover-level stories on luxury, travel and the people behind them. "Run for the Roses" takes readers inside the luxury side of the Kentucky Derby through interviews with Churchill Downs, Woodford Reserve's Master Distiller and a milliner to Beyoncé and Taylor Swift. "House of Zhivago" profiles a founder building cruelty-free luxury fashion. Twelve cover stories across three magazines.
Thought leadership: For SoftwarePricing Partners, I turned complex, data-heavy topics, like AI pricing models and monetization, into clear, readable guidance for executives. This content was part of a program that grew the firm's share of AI search citations from 26% to 42% in eight weeks.
What ties it together: finding the human story inside the research, and writing it so people read to the end.
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This was a cover story for a national magazine on Zhivago. A top luxury brand in the US and Europe.
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Hi Contra! 👋 I'm Lisa, a marketing strategist and writer.
I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew inbound pipeline 70%. Before that, I was one of HubSpot's first 50 customers.
That background shapes how I approach every client: clear strategy, real data, and an early read on where marketing is heading, especially AI search.
Now I bring that to businesses of all kinds: brand and messaging, content, email, SEO, and making sure customers (and AI tools) can find you. And because I'm also a published feature writer, the words get done too.
Open to new clients. Say hi!
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Content Specialist, Video Producer for YT, Shorts, & Socials
Content Specialist, Video Producer for YT, Shorts, & Socials
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UGC Creator - Organic, Short-form videos for your brand!
UGC Creator - Organic, Short-form videos for your brand!
